One of the cornerstones of SEO [search engine optimization] is content marketing, the art of connecting the brand with consumers through creative storytelling that is discoverable by search engines and shareable by users.
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Toronto, Canada (PRWEB) May 26, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top tips for creating online content that resonates with users and translates into sales.
“One of the cornerstones of SEO [search engine optimization] is content marketing, the art of connecting the brand with consumers through creative storytelling that is discoverable by search engines and shareable by users,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “Original content creates informed customers who help small- and medium-sized businesses reach new audiences.”
Unfortunately, it takes more than just content to reach a new audience, no matter how good it is. According to Reuter, to get discovered and drive traffic, brands need to create content that also works as marketing. Businesses need to fully understand what it is their target audience is looking for and create content for that demographic. If a brand’s content is informative, helpful, and answers a question or solves a problem, it will become a trusted source that users turn to and search engines like Google will reward with higher rankings.
“To build a successful SEO campaign, businesses need to have a content marketing strategy that answers the client’s needs; both on and off the web site,” Reuter adds. “Adding comments on different web sites and forums is a great way for a brand to spread its authority. Product and service specific discussion boards are also the perfect way to learn what the brand’s target audience is thinking and needs.”
“Content that evokes an emotional reaction, whether it's anger, surprise, or awe, has a greater chance at being shared than neutral or even sad content does. Readers want others to have the opportunity to experience that same emotion. At the same time, users also want to click on titles that stir up emotion,” Reuter concludes. (Source: Berger, J., Milkman, K.L., “What Makes Online Content Viral?” Journal of Marketing Research 2012: 49(2): 192-205.)
To learn more about Numero Uno Web Solutions, and to discover how it can help a business create content that connects with users, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).