How to Create a Content Marketing Plan that Works

Share Article

Vertical Measures, a leader in Internet marketing, has announced a new webinar to take place on September 13, 2012, led by presenter and company President, Arnie Kuenn. The presentation will show businesses how to put together a plan for creating compelling content to attract buyers.

Content Marketing

"How to Create a Content Marketing Plan That Works" Free Webinar with Arnie Kuenn on September 13th at 11am PST, 2pm EST.

Internet marketing company, Vertical Measures, has announced a new installment to its series of webinars, to take place on September 13th at 11am PST, 2pm EST. Arnie Kuenn, founder and President of Vertical Measures, will lead the presentation that will focus on how to create compelling content that drives a website visitor to become a buyer. Kuenn will instruct businesses on how to approach content planning to achieve their sales goals.

The webinar will lead off with a synopsis of how content has come into play as a powerful marketing tool. Other topics will include the best approach for strategic planning and how businesses can effectively conduct research for generating ideas. In addition, Kuenn will discuss the types of content to focus on and the best content marketing resources to use in developing a plan.

Arnie Kuenn, President and Founder of Vertical Measures, said, “With the final quarter of 2012 fast approaching, it is time to start planning for 2013. Compelling content is vital to turning website visitors into buyers, as 93% of all buyers, online and in stores, use search engines before deciding on a purchase. In this latest webinar, businesses can learn how to create a content plan that achieves results.”

The founder and President of Vertical Measures, Arnie Kuenn has held executive positions in technology and marketing for over 20 years. Kuenn is also the author of Accelerate! Move Your Business Forward through the Convergence of Search, Social and Content Marketing, a guide for businesses of all sizes to develop an online marketing strategy. Successfully launching a technology and distance education company in 1993, he also founded MediaChoice in 1999, served on the 2008 Arizona Super Bowl Marketing Committee, and is the former President of the Arizona Interactive Marketing Association.

Vertical Measures presents Internet marketing and SEO webinars on a monthly basis, with helpful advice and tips from leading industry experts. Presentations have focused on topics such as self-publishing, link building, online reputation management, and blogging, with the upcoming webinar to focus on developing a successful content strategy.

Questions are welcome during the webinar, and a recorded version will be available to all registrants to aid in developing their content plan for 2013. For more information on this content strategy webinar and to register, please visit

About Vertical Measures

Vertical Measures provides search, social, and content marketing services in order to drive more traffic, more leads and more business through our client’s websites. Specializing in Internet marketing and SEO, the company employs individuals skilled in marketing, social media, and web design. It serves clients ranging from major e-commerce websites to universities, fortune 500 companies, and SEO agencies. For more information, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Quinn Whissen
Visit website