Converseon and CIC Announce Partnership To Integrate Chinese Social Media Monitoring Capabilities

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The partnership extends Converseon's social mining capabilities into Mainland China, while enabling CIC to access Converseon's other multi-language capabilities and social media consulting services for its clients.

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The value to our clients is clear - a highly flexible platform with consistent industry leading data, analysis and reporting approaches that can effectively report on voice of customer insights around the world.

Converseon, the international, full service social media consultancy, and CIC, the leading Chinese social media intelligence provider, announced today a strategic partnership to effectively integrate CIC's Chinese social monitoring and analytics capabilities into Converseon's global Conversation Mining Listening solutions.

The partnership extends Converseon's social mining capabilities into Mainland China, while enabling CIC to access Converseon's other multi-language capabilities and social media consulting services for its clients.

The agreement helps marry a Chinese based "best of breed" provider into Converseon's rapidly expanding global listening platform to help provide multi-national brands with a consistent, robust and comprehensive social listening solution. Converseon was recently recognized as a leader in a recent independent report by Forrester Research Inc: "The Forrester Wave: Listening Platforms, Q3 2010," Forrester Research, Inc., July 12, 2010.

"With the market increasingly looking for a single robust multi-language social listening platform capable of leveraging 'best of breed' in market solutions, we are pleased to be able to partner with CIC given their experience and strong reputation for excellence in the Chinese marketplace," said Rob Key, founder and CEO of Converseon. "This announcement is consistent with our strategy of selectively partnering and aligning with key region solutions to create the industry's most effective global social media listening solution. The value to our clients is clear - a highly flexible platform with consistent industry leading data, analysis and reporting approaches that can effectively report on voice of customer insights around the world. Given the importance of the Chinese market, and the importance of having in-country experts with a deep understanding of that marketplace, the value of this partnership is clear."

"Since 2004, CIC has been mapping social media intelligence across multinational organizations for business results in China," said Sam Flemming, CIC's chairman and founder. "China has the biggest, most complex and most unique social media landscape in the world and is transforming business at a speed and in ways which are almost incomparable compared to the West. In order to properly make sense of social media, the sort of localized China expertise and technology that CIC has developed is needed. We believe that partnering with Converseon provides a far superior solution to our mutual clients than trying tack on technology and solutions developed for Western markets which simply don't work in China."

Combining the best of automated and human analysis, Converseon's Conversation Minerâ„¢ suite is utilized by a wide range of leading brands to help map, monitor and understand the vast social media conversation. These listening solutions can be easily customized to meet specific enterprise environments to provide a central, robust and highly configurable "listening platform" across multiple languages, regions and organizational use cases to help create listening organizations. Converseon provides Conversation Mining solutions in more than a dozen languages and recently was one of the first listening platforms to integrate the Twitter Firehose.

CIC has a suite of social media tools include the IWOMdiscover for monitoring, IWOMexplorer for analytics and IWOMcooperator for engagement. CIC sells each tools separately and also integrates them into customized solutions led by CIC's team of English speaking, Chinese social media analysts. CIC solutions have been integrated into over 25 retainer multinational client retainer relationships in China.

About Converseon
Founded in 2001, Converseon is a leading independent full service social consultancy that provides the technologies, organizational consulting and services required to help brands harness the power of social media to meet business objectives. Among its many recognitions is 2009 SAMMY Award for Best Social Media Agency. Headquartered in New York, Converseon's team extends to Detroit, San Francisco, London, Switzerland, Copenhagen and Australia.

For additional information please contact Converseon at info@converseon.com or learn more about Converseon at http://www.converseon.com, http://www.twitter.com/converseon or http://blog.converseon.com

About CIC
CIC is China's leading social business intelligence provider and enables businesses to fully leverage the power of social media and (Internet Word of Mouth) IWOM intelligence across the organization. Since coining the term IWOM in 2004, CIC has pioneered the industry to help companies meet their social media marketing and social business needs by providing customized research, consulting services, syndicated reports, as well as technical solutions and platforms all via an objective, third party perspective.

CIC has strong, long term retainer relationships with multinational agencies and Fortune 500 companies, including Nike, Pepsi, Intel, L'Oreal Group, BMW, P&G, Dell and many more.

For more information, please contact CIC at info (at) cicdata (dot) com, website: http://www.ciccorporate.com, Twitter: @cicdata, SINA microblog: http://t.sina.com.cn/seeisee and blog: http://www.seeisee.com/sam.

Contact: David Parmet
dparmet (at) converseon (dot) com
(917) 546-8252

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