Corporate Reputation and Communication Conference
New York, NY (PRWEB) September 13, 2006 –
Converseon, the leading full service digital communications company, today announced that Rob Key, CEO, will be a featured speaker at the September 27-28 Conference Board “Corporate Reputation and Communication Conference” in New York. The topic will be Reputation Building over the Internet.
“In an era where reputation is more important than ever, companies are increasingly finding themselves in a position where they are losing control of their brand reputation in a decentralized media environment,” says Key. “Their brand and corporate reputation is being constantly challenged and re-created continuously by countless people using simple web publishing tools and social media venues to share opinions and ideas, to discuss their perceptions and experiences, to praise and criticize, and to influence other people. Companies face a stark choice: they can ignore the conversation which will continue on without them or join and help influence it.” Key’s presentation will focus on how companies can best join and influence this brand and reputation “conversation,” as well as how to avoid common pitfalls.
Part of the presentation will focus on internet specific reputation management best practices and highlight new and innovative enterprise reputation management tools such as Converseon’s proprietary Conversation Miner™ and “SERP Sentiment Analyzer™”. These tools provide near real-time sentiment on conversation visibility analysis, which is essential to help companies understand the landscape and create effective enterprise-generated media and word-of-mouth strategies. He will also provide real-world examples that exemplify the challenges and opportunities for brand reputation management in the digital environment. Other speakers at the conference represent such leading organizations as Samsung, GE, Johnson & Johnson and Wal-Mart. Interested parties can learn more about attending the Conference at: http://www.conference-board.org/conferences/conference.cfm?id=1237.
Previous to founding Converseon, Rob was head of the Innovations Group at a division of Young & Rubicam and member of the WPP.com board. He has presented innovative reputation management strategies in a range of leading venues including WOMMA (Word-of-Mouth Marketing Association), New Communications Forum, Syndicate Conference and Search Engine Strategies.
Since its inception in 2001, Converseon has been well recognized as a leading digital communications innovator. It conceived and launched Search Engine Reputation Management (SERMA™) in 2003 which was the first service designed to help companies manage their reputation in search engine listings. Other services include blog and enterprise-generated media strategies, affiliate and word-of-mouth marketing, social media venue development, social media optimization, digital public relations, and more. Converseon’s clients include Dow Chemical, Paypal, Coldwell Banker, among others.
For a confidential reputation management assessment, qualified companies can contact Rob via e-mail.