Conversion rate optimization is a fairly new field involving A/B and multivariate website testing to determine what designs, layouts and messages lead to more signups or sales on a website.
Dallas, TX (Vocus) April 14, 2010
Janet Driscoll Miller, president and CEO of Charlottesville, Va.-based Search Mojo, will speak at the PubCon Conference at the Richardson Civic Convention Center on Wednesday, April 14 at a session entitled, "Analytic Strategies". Miller's presentation will cover conversion rate optimization – optimizing the actions visitors take once they reach a website. Speaking with Miller will be Mark Barrera of Vizion Interactive, Taylor Pratt of Raven Internet Marketing Tools, and Alan K'necht of K'nectology.
"Conversion rate optimization is a fairly new field involving A/B and multivariate website testing to determine what designs, layouts and messages lead to more signups or sales on a website,” said Miller. "For years, ecommerce websites have used these types of techniques to improve sales, and they had to – their success depended on online purchases. But until now, many B2B companies didn't know how to approach ways to drive new online leads or sales. And driving more leads and sales has never been more important than in this recent downed economy. Conversion rate optimization is helping companies succeed in what could have been a financially devastating time.”
About Janet Driscoll Miller
Janet Driscoll Miller has spent fourteen years working with websites and website analytics and has over twelve years of search engine marketing and business-to-business (B2B) lead generation experience. She has spoken at many search engine marketing conferences including Search Engine Strategies and PubCon, has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Search Marketing Sage, Marketing Pilgrim and Search Engine Journal. She holds a degree from James Madison University in Communications and Graphic Arts.
About Search Mojo, Inc.
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings, pay-per-click advertising performance and lead generation through conversion rate optimization. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
PubCon is a multi-track educational conference hosted by SearchEngineWorld and WebmasterWorld. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion and marketing of their Internet businesses and brands. Learn more about PubCon at http://www.PubCon.com.
100 10th St. NE
Charlottesville, Va. 22902
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