Conversion Optimization Success: Startup Triples Revenue, Generates 91% More Leads, Slashes Lead Acquisition Cost By 30%

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WiderFunnel Marketing Optimization webinar to present how A/B testing of AdWords paid search landing page delivered a 91.4% increase in lead generation, 30% decrease in cost per lead and helped triple revenue for a carbon-funded reforestation eco-business.

Our client was blown away by the outstanding landing page test results. They’ve attracted more investors, have signed up important contracts and partnerships, and have tripled in size since we identified winning test pages eight months ago.

WiderFunnel Marketing Optimization announces a public webinar to show how an A/B testing strategy helped a carbon-funded reforestation startup increase lead generation conversions by 91.4%, cut cost per lead by 30% and grow its overall business threefold in eight months.

On Tuesday, Nov 30, 2010 (at 2:00 PM EST), WiderFunnel, together with Trafford Consulting, will host the webinar to present the details of developing a lead generation strategy that includes conversion optimization testing and to discuss the far-reaching business impact this strategy has had on both the startup and Trafford Consulting. The webinar will also reveal how the startup’s marketing agency, Trafford Consulting, benefited from the strategy by attracting new clients.

Trafford Consulting is a niche marketing agency specializing in promoting emerging and new technology startups on behalf of venture capital firms. While Trafford’s competitors still emphasize the use of traditional media, Trafford migrated to online marketing in order to deliver better ROI for its clients. One of Trafford’s startup clients is a carbon-funded reforestation eco-business.

Trafford engaged WiderFunnel Marketing Optimization, a full-service conversion optimization testing and analytics agency, to plan and execute a conversion optimization strategy promoting “The Green Guide”, a free investment report, in paid search landing pages. Mushitak Dost, Trafford’s Director comments, “Our client was blown away by the outstanding landing page test results. They’ve attracted more investors, have signed up important contracts and partnerships, and have tripled in size since we identified winning test pages eight months ago.”

“This experience with WiderFunnel is changing the way we do business. With an optimized landing page, we’re able get our clients thousands of leads within weeks and we’ve significantly cut lead acquisition costs” adds Mr. Dost. “Word of mouth is very powerful in venture capital circles and we’ve received a lot of attention as a result of the successful Green Guide tests.” Trafford Consulting has recently taken a majority interest in a Hong Kong-based ad network, further demonstrating a commitment to online marketing and firmly positioning itself to become a leading niche marketing firm.

In the Tuesday, Nov 30, 2010 webinar, Raquel Hirsch, WiderFunnel President and Co-Founder together with Mushitak Dost, Trafford Consulting Director, will take an in-depth look at the intricacies of developing a lead generation test and will discuss the far-reaching business impact this strategy has had on both the startup company and Trafford. To register for the free webinar, go to the registration page at https://www2.gotomeeting.com/register/502655931

About WiderFunnel Marketing Optimization – WiderFunnel is a conversion optimization agency that provides all the services required to design and execute conversion rate optimization strategies, with a guarantee. WiderFunnel helps both global and regional B-to-B and retail clients improve their lead-generation and Ecommerce conversion rates by leveraging Web Analytics for insights and tools such as Google Website Optimizer for A/B/n split-testing and multivariate testing. Clients include: Intel, Google, Electronic Arts, W3i, BabyAge, eBay, Epson, SAP, Outrigger Hotels and many others.

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Raquel Hirsch

Mushitak Dost, Director
Trafford Consulting SL
+34 630 964 703
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