Google Now Using More “Lab Rats” Than Ever Before, Says ConversionVoodoo Findings

Share Article

ConversionVoodoo, a conversion optimization company, performed an analysis on Google’s January 2013 traffic statistics and found that now has more traffic than ever. This allows them to test their visitors with power unmatched by their competition.

Google logo

In the full article Google now using more “lab rats” than ever before, ConversionVoodoo states, “Every time a test is run it must be statistically analyzed to ensure the results are significant, and not just a coincidence. Google’s 419 million queries per day give it enough power to run more tests than its competitors. By performing an analysis with these numbers, it’s possible that a test could be run and completed within a few seconds. Up to 500,000 different tests could be performed every single day. ”

Google quality engineer Patrick Riley is cited, “On most Google queries, you’re actually in multiple control or experimental groups simultaneously. Essentially, all the queries are involved in some test.”

In 2007 Conversion Voodoo ignited the industry with its award-winning conversion optimization processes and techniques. Today, Conversion Voodoo continues to helps companies grow their profits by 15% to 500% using their arsenal of optimization implementations, marketing expertise, and business prowess. Conversion Voodoo is a privately held company and is headquartered in San Diego, CA. For more information on Conversion Voodoo, please call 1-800-454-5882 or visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jon Correll
Conversion Voodoo
858 625 4200
Email >
Visit website