“The RoI from the website will increase significantly if businesses were to analyze the traffic in greater detail through web analytics.” – Suchit Sikaria
Mumbai, India (PRWEB) February 01, 2012
Convonix, the premium internet marketing service provider from India, has announced the launch of a new suite of services targeting Web Analytics. There are various analytics softwares available today, with the most common being Google Analytics. These products usually provide a large amount of data, incorporating various metrics. Many a times companies fail to exploit the full potential of this data and hence are oblivious to various benefits that they might be losing out on. Convonix hopes to help businesses realize how this data can be correctly tracked through website tracking tools and efficiently used to aid in the decision making process.
“Web analytics on a basic level can help us understand what is the user intent in coming to the website; how do they navigate through the website; what content do they like, do not like; what are the friction elements on the site; how can conversion rates be improved; if users are repeatedly visiting the website what is the information they are looking at; which action elements are used more often and which ones are getting neglected and a lot more.”, says Suchit Sikaria, Vice President – Sales at Convonix.
“A more advanced level of web analytics can also help in segregating user behavior into various categories. The behavior of a guest user, registered user, client etc can be tracked separately and these insights can be used to design customized content for various types of users. Ecommerce tracking, with a bit of customization, can provide valuable trends and insights into the buying behavior which can be further used to provide better offers, product combos and develop customized marketing communication. In a nut shell, increased traffic, in combination with web analytics, can convert the website into a tool that can generate consumer insights and ultimately revenues. The RoI from the website will increase significantly if businesses were to analyze the traffic in greater detail through web analytics.”, he added.
Convonix is India’s premium Internet Marketing Company catering to a wide strata of clients. Convonix has been a part of the industry since the last 8 years and has been running successful SEO, PPC, Social Media Marketing and Online Reputation Management campaigns for various businesses.
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