Improved Cookies and Weight-Loss Plan Make Dr. Siegal's COOKIE DIET New Again

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After 36 years of success, weight-loss pioneer and author Dr. Sanford Siegal revamps his ever-popular diet with less time between snacks and new cookies that are all-natural, Kosher, vegetarian, more affordable, and very tasty indeed


All-New Dr. Siegal's Cookie Diet featuring Plan 10X

Forget everything you think you know about losing weight. The conventional wisdom on weight loss has helped make obesity our most serious health concern.

"Forget everything you think you know about losing weight," says a prominent weight-loss doctor. "The conventional wisdom on weight loss has helped make obesity our most serious health concern."

According to pioneering weight-loss expert and author Sanford Siegal, D.O., M.D., the key to losing excess weight is not to eat less but more—more often, that is. How often? Every two hours between wake-up up and bed time. In fact, on Dr. Siegal's Plan 10X, the Miami-based physician’s new eating plan for his Dr. Siegal's COOKIE DIET weight-loss system, dieters eat nine small snacks a day plus a generous dinner.

At 82, an age when many folks might at least consider retirement, Dr. Siegal, a celebrity weight-loss expert who is perpetually in the national news, has been working feverishly on the first major overhaul of Dr. Siegal’s COOKIE DIET, the weight-loss plan and hunger-controlling foods that he introduced in 1975. In modifying his approach to weight loss, which physicians throughout North America have used with more than 500,000 patients, Dr. Siegal has significantly improved his protein cookies and created a new eating plan intended to stop diet-wrecking hunger in its tracks.

The official Dr. Siegal's COOKIE DIET web site,, will continue to offer the classic formula Dr. Siegal's COOKIE DIET cookies for those who prefer to follow the original plan.

Dr. Siegal's new cookies are all-natural with no artificial flavors, sweeteners, colors, or preservatives. They're certified Kosher by OU, too, and are suitable for vegetarian diets. Initial flavors include Chocolate Brownie, Cinnamon Oatmeal, and Maple Granola.


The name Plan 10X reflects the most significant change to Dr. Siegal’s diet: the number of hunger-busting snacks you eat each day. While the total daily calories remain unchanged at 1,000 to 1,200, Dr. Siegal has modified the eating schedule to further reduce the possibility of hunger.

"When you were a child, your mother warned, ‘Don’t eat that or you’ll spoil your appetite!’ and she was right," said Dr. Siegal. "It takes a surprisingly small amount of certain food substances to take the edge off your hunger."

Under the original Dr. Siegal's COOKIE DIET plan, dieters ate six, 90-calorie cookies during the day to control hunger, plus a 500 to 700 calorie dinner. Even if they followed his suggestion to eat not at fixed times but when they were truly hungry, dieters had to wait up to four hours between eating times, enough time for cravings to weaken their resolve.

Dr. Siegal has cut the number of calories in each cookie by a third—from about 90 to just 60—so that you can eat up to nine a day instead of six. By shortening the interval between eating times to just two hours, Dr. Siegal hopes to eliminate hunger that he says is the chief culprit in diet failures. When you eat up to ten times a day, says Dr. Siegal, there just isn't time for hunger to strike.

"My goal with the original Dr. Siegal's Cookie Diet, which has worked very well for hundreds of thousands of people since 1975, was to knock out hunger as soon as it occurred, using relatively few calories to do it," said Dr. Siegal. "But now, with Plan 10X, the new Dr. Siegal's Cookie Diet eating plan, I don't wait for hunger to strike."

Dr. Siegal's revised eating schedule is his most aggressive attack yet on the "three meals a day" social phenomenon that he has battled for decades.

"At my age, one tends to reflect on his life’s accomplishments," said Dr. Siegal. "While I’m proud of the influence that my books have had on establishing the importance of fiber in the human diet, the identification and control of hypothyroidism in the treatment of obesity, and the necessity for hunger control in any weight-loss diet, I believe that focusing my efforts on eradicating the ‘three meals a day’ concept may have the greatest impact on combating the obesity epidemic."

According to Dr. Siegal, training people to avoid the traditional breakfast, lunch, and dinner routine is essential.

"The eating schedule I propose breaks the habit of devoting a total of perhaps two hours a day to eating three large meals, then trying to starve yourself for the other 14 or so waking hours," said Dr. Siegal. "As I’ve said for 36 years, the key to losing weight and keeping it off is to avoid hunger. When you eat something every two hours, when is there time to get hungry?”


According to Dr. Siegal, his Plan 10X eating plan's nutritional breakdown conforms to the 2010 edition of the USDA/HHS Dietary Guidelines for Americans which recommends consumption of macronutrients in the following proportions for adults 19 and older: Carbohydrates (45% to 65%), Protein (10% to 35%), and Fat (20% to 35%).

"What makes the updated Dr. Siegal's COOKIE DIET unique is that it incorporates a nutritionally-balanced eating plan on which you lose weight safely, quickly, and without hunger," added Dr. Siegal.

According to Dr. Siegal, on 1,000 to 1,200 calories, the typical adult will lose about 10 to 15 pounds per month. Various factors, including age, medical conditions, and activity level will determine the actual rate of weight-loss but at that caloric level everyone loses weight.

Dr. Siegal encourages dieters, with their doctor's approval, to incorporate moderate exercise into their daily routine. Once they reach their goal weight, he recommends plenty of aerobic exercise as a key to lifetime weight maintenance.

The hunger-suppressing quality of Dr. Siegal's cookies is due to his proprietary amino acid mixture that results from the blending of various protein food substances. For 36 years, Dr. Siegal has personally mixed every batch of his secret protein formula with his own hands in his private bakery near his Miami medical clinic. The formula is known only to Dr. Siegal and his wife, who often joins him in his bakery for the painstaking formula-mixing sessions.

By reducing the amount of time it takes to bake and package his new cookies, Dr. Siegal has lowered the cost of producing them and passed on the savings to customers. At a list price of $49.95 for a one-week supply, the new Dr. Siegal's COOKIE DIET cookies cost $40 less per month than the classic version. With the discount and free shipping coupons that are always available on, the actual cost is even less.

Although knockoff products have come and gone in recent years, Dr. Siegal's COOKIE DIET is universally recognized as the original and commands a nearly 100 percent share of voice in the media.

"To their credit, many major media outlets have looked past the catchy name and taken the time to properly investigate my weight-loss method, and for that I’m grateful," said Dr. Siegal. "I’ve always had a love/hate relationship with the name Dr. Siegal’s Cookie Diet. Without the flashy name, you probably would never have heard of my diet. Yet, because of the name, it’s tempting to dismiss the plan as a fad diet or gimmick unless you take the time to understand that it’s a serious, sound approach.”


Sanford Siegal, D.O., M.D., is a practicing physician whose South Florida medical practice, Siegal Medical Group, has treated more than 500,000 overweight patients. Although he has achieved notoriety for his books on subjects including high fiber diets, hunger control without drugs, and hypothyroidism, he is best known as the Cookie Doctor® behind the popular Dr. Siegal's COOKIE DIET® weight-loss program and hunger-controlling foods.

Dr. Siegal has been profiled by dozens of major media outlets including The New York Times, The Wall Street Journal, Good Morning America, and Today Show. In January 2009 and January 2011, Dr. Siegal's COOKIE DIET success stories were featured in People magazine cover stories.

Dr. Siegal's COOKIE DIET®, Dr. Siegal's Plan 10X™, and Cookie Doctor® are trademarks of SM Licensing Corp.

Media Inquiries:

Media Relations
Dr. Siegal's Consumer Brands
703-917-6149 Ext. 1007

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