Dr. Siegal's® COOKIE DIET™ Announces Grand Opening of First Dedicated Retail Store at Moorestown Mall in New Jersey

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Prominent South Florida physician and Dr. Siegal's® COOKIE DIET™ creator Sanford Siegal, D.O., M.D., will greet public at Moorestown Mall Grand Opening on Saturday, August 4th

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Although thousands of people in North America and the UK have ordered our products online since we launched our web site in May, others have inquired about their availability at local retail outlets. Whether customers want to get our diet cookies and nutritional supplements online or from drug stores, doctors, or mall locations, we want to satisfy everyone.

Dr. Siegal's Direct Nutritionals LLC, the exclusive worldwide distributor of Dr. Siegal's® COOKIE DIET™ hunger-controlling foods and supplements, today announced that renowned physician, author and weight loss expert Sanford Siegal, D.O., MD., best known as the creator of the Dr. Siegal's® COOKIE DIET™, will attend the grand opening of the first Dr. Siegal's® COOKIE DIET™ dedicated retail store on Saturday, August 4th, from noon to 2:00pm at Moorestown Mall in Moorestown, New Jersey. The company will operate a specialty cart in the center of the mall at the entrance to the food court.

"We're always looking for convenient ways to enable people to obtain our Dr. Siegal's COOKIE DIET™ appetite controlling foods," said Dr. Siegal. "Although thousands of people in North America and the UK have ordered our products online since we launched our web site in May, others have inquired about their availability at local retail outlets. Whether customers want to get our diet cookies and nutritional supplements online or from drug stores, doctors, or mall locations, we want to satisfy everyone."

The Moorestown Mall location is part of a pilot program to determine if dedicated Dr. Siegal's® COOKIE DIET™ retail stores are a viable distribution channel. If the pilot program is successful, the company will begin to open retail outlets in malls throughout North America in early 2008. Dr. Siegal's hunger-controlling diet cookies and vitamins are currently distributed through his South Florida medical practice, Siegal Medical Group, and through a rapidly-expanding group of other doctors; drug stores, upscale spas, gyms and wellness centers; and online at http://www.CookieDietOnline.com.

More than 500,000 people have used Dr. Siegal's COOKIE DIET™ foods during the past 32 years. Myriad news outlets, including ABC's Good Morning America, Fox News, CNN, and Toronto's Globe and Mail, have profiled Dr. Siegal's weight loss methods and foods and his books on high fiber dieting, hypothyroidism and drug-free hunger suppression. A video of the Fox News profile is at http://www.myfoxny.com/myfox/pages/News/Detail?contentId=2925006&version=2&locale=EN-US&layoutCode=VSTY&pageId=3.5.1.

Dr. Siegal began practicing medicine in Miami in 1957. By 1960 he was limiting his practice exclusively to the treatment of overweight patients. He created the Dr. Siegal's® COOKIE DIET™ weight loss system in 1975 because he observed that hunger kept too many of his patients from adhering to a reduced-calorie diet. After extensive testing in his own kitchen, Dr. Siegal developed a secret blend of food proteins called amino acids that provides significant hunger suppression without drugs. He used his formula to create the first Dr. Siegal's® COOKIE DIET™ food--an oatmeal raisin cookie--and the product was an instant success. He later developed additional cookie flavors as well as diet shakes and diet soup with the same hunger-controlling properties.

In his own practice, Dr. Siegal instructs patients to eat six cookies per day plus a reasonable dinner consisting mostly of protein and some vegetables. He advises consumers who are not his patients to consult their own doctor if they intend to begin any kind of weight loss diet, whether or not they use his cookies.

Dr. Siegal's diet cookies, shakes and soup are made in his own bakery near his Miami medical practice. To this day, Dr. Siegal personally mixes every batch of his proprietary hunger-controlling amino acid protein formula by hand.

Consumers can order Dr. Siegal's® COOKIE DIET™ foods and supplements online at http://www.CookieDietOnline.com or toll-free at 866-464-5595.

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