Creators of the Cookie Diet Program Rated as ‘Innovators’ in Baking & Snack Magazine’s May ‘Innovations’ Issue

The creator of the Cookie Diet ™ program -- Smart for Life Weight Management Centers™, Doctors Nutrition™ – has been named innovators in both product development and packaging in the weight loss Industry by Baking & Snack Magazine. Smart for Life’s™ weight loss program is a tasty and healthy way to lose extra pounds.

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In the crowded, competitive, weight loss industry, you have to be creative and use continual innovation to separate yourself from the competition

Boca Raton, FL (PRWEB) June 5, 2007

Innovation has paid off for the creators of the Cookie Diet ™ weight loss program! In its May special edition devoted to Innovation, Baking & Snack Magazine, the premier trade publication in the Baking industry named Smart For Life™ Weight Management and its supplier, Doctors Nutrition™ as innovators in both product development and packaging in the weight loss industry.

“In the crowded, competitive, weight loss industry, you have to be creative and use continual innovation to separate yourself from the competition,” said Dr. Sasson Moulavi, CMO of Smart For Life Weight Management Centers™, the company that has introduced the weight loss program.

One “giant step” taken by Smart for Life™ was to create broadly flavored appetite suppressant cookies using natural & organic ingredients. As an integral component in their weight loss program, the Company worked diligently to create healthy and socially conscious products using all natural ingredients and no additives.

Next, in order to provide their clients a convenient way to carry the six cookies that must be eaten during the day as part of Smart For Life™ Weight Managements Cookie Diet program, the company went to a new convenient re-sealable package unique in the U.S.

“The packaging machine, equipment and film used by our bakery operation is the first of its kind in the U.S.,” said Antony Ciotti, Plant Manager for Doctors Nutrition, “there may be less costly ways of packaging our cookies; however, none that offers the notoriety and edge over our competition that will keep us in an industry leadership role.”

The article goes on to further discuss Smart For Life™ Weight Management’s explosive growth in franchises across the U.S., adding…”If you haven’t heard of Smart For Life Weight Management yet...you will soon.”

Smart For Life Weight Management Centers™, innovators of the Cookie Diet program, now has 37 weight management centers open in upscale communities across the U.S. and Canada with 100 more under contract. The company’s full line of weight loss program products can be found at http://www.cookiediet.com.

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