New FDA Rules on Gluten-Free: New Cookie by Design Passes the Test, National Launch

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On August 2, 2013, the FDA announced new rule on definitions for gluten-free labeling on products. Cookies by Design passes labeling test and calls attention to Celiac Disease Awareness Month this October.

bakery, desserts, cookies, gifts, gluten free, healthy,

Cookies by Design

This is the first gluten-free cookie available in a bouquet, personalized and deliverable. They can customize the cookies to suit any need and deliver directly around the country.

This year the U.S. Food and Drug Administration published a new regulation defining the term "gluten-free" for voluntary food labeling. (see link to August 2, 2013, "FDA defines "gluten-free" for food labeling"). This will provide a uniform standard definition to help the up to 3 million Americans who have celiac disease, an autoimmune digestive condition that can be effectively managed only by eating a gluten free diet.

The new regulation requires that, in order to use the term "gluten-free" on its label, a food must meet all of the requirements of the definition, including that the food must contain less than 20 parts per million of gluten. The rule also requires foods with the claims “no gluten,” “free of gluten,” and “without gluten” to meet the definition for “gluten-free.”

But what are the best options out there that actually taste good and pass the test?! We found one – Cookies By Design (CBD) is launching a new Gluten-free cookie that tastes as good as their sugar cookie or macadamia nut cookie! The company confidently says “if you didn’t know, you wouldn’t know.”

CBD will soon have a large piece of the gluten-free retail market -- which is currently a $4.5 billion industry worldwide. The October 1st launch of the gluten-free cookies is expected to increase sales as much as 15 percent. This is the first gluten-free cookie available in a bouquet, personalized and deliverable. They can customize the cookies to suit any need and deliver directly around the country.

Gluten-free diets are recommended for many types of digestive disorders or simply for digestive health.

Although the company's headquarters is based in Plano, TX there are around 100 Cookies By Design franchises coast to coast. The business has been around for 30 years, and was started by a single, unemployed mother baking cookies out of her home.

Below is the YouTube video solely focused on the gluten-free line.
http://www.youtube.com/watch?v=XwjY6VzFQn4

Media On-cams/Interview Subject(s) available:
Jack Long, CEO, Cookies by Design
http://www.cookiesbydesign.com

Local Franchise Owner | Cookie Designer/decorator: Great for live shots or Morning Shows
Celiac Expert | possible celiac subject

FDA defines “gluten-free” for food labeling - August 2, 2013
http://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm363474.htm

Media Contact:
Maria Arita (Primary)
214-529-2901

Jena Johnson
214.514.6003

About Cookies by Design:

In 1983, Gwen Willhite combined two popular gifts, flowers and cookies, into one deliciously delightful concept, the cookie bouquet. Twenty-five years later, customers continue to turn to Cookies by Design to help them deliver personal and creative expressions to others in a unique and fun way.

Each Cookies by Design location across the country offers unique cookie bouquets, gourmet cookies and other specialty gifts, all hand-crafted with care. We invite the public to browse our website, call our cookie consultants, or visit our locations to get a taste of what we can do

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David Burrows
Cinsay, Inc.
+1 (972) 616-6373
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Cinsay, Inc
since: 02/2011
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