We felt the need to be ahead of the curve when it came to mobile e-commerce. We looked at our competition both large and small, and none were making a focused commitment to mobile users.
Plainview, NY (PRWEB) November 07, 2011
ChefsArsenal.com, a leading on-line retailer of gourmet housewares, is pleased to announce the launch of a dedicated mobile site just in time for the holiday shopping season. Shoppers will automatically be redirected to the m.chefsarsenal.com mobile version if the site detects they are using a mobile phone. Tablet devices, such as the iPad will continue to see the full site.
Almost 10% of all traffic to ChefsArsenal.com is coming from mobile users, so this will provide an easier way for these customers to search, browse, and ultimately checkout. According to search engine marketing firm Performics Inc., 17.3% of all paid search ad clicks in December will originate from mobile devices. Last December that number was 9.5%. This launch will ensure their advertising dollars will not be wasted. Chef’s Arsenal will also be offering a mobile coupon promotion to further encourage customers to buy using the new mobile platform.
“We felt the need to be ahead of the curve when it came to mobile e-commerce. We looked at our competition both large and small, and none were making a focused commitment to mobile users. This new optimized site will ensure we take full advantage of this holiday shopping season and beyond, “said Robert Steiner of Market Warehouse, the parent company of Chef’s Arsenal. The staff at the Chef's Arsenal is also predicting a huge increase in walk-in traffic to its Long Island, NY warehouse, because of the increased use of mobile. The warehouse will be open Monday through Friday 10AM-5PM, and the two weekends before Christmas.
“Our growth this year has been amazing, despite the soft economy. Our year over year sales are up over 100%, the number of gourmet brands we carry has doubled since last holiday season, and our inventories are at their highest levels ever. Everything points to an amazing 4th quarter. We’re ready!” Steiner added.
In 2011 Chef’s Arsenal added many prestigious brands to its lineup, including Omega juicers, Shun cutlery, Wusthof cutlery, and Mauviel copper cookware. With over 4000 items in stock from over 35 gourmet brands, including Zwilling J.A. Henckels, Staub, and Microplane, consumers can do all their holiday gift shopping in one place. Free shipping for Christmas delivery will be available through December 20th. “This year, we are rewarding our most loyal Facebook fans, with free gift wrapping on all their purchases,” says Steiner.
Branded in 2010, ChefsArsenal.com is a niche spin-off of MarketWarehouse.com’s already successful gourmet housewares division. Market Warehouse is one of the top-ranked e-tailers on the Internet today according to all leading comparison shopping sites and resellerratings.com. The company offers a wide range of products, from computer software, to consumer electronics, to cookware and cutlery. Shipping to over 60 countries, Market Warehouse's clients include all branches of the US Armed Forces, the US Government, NASA, Fortune 100 companies, and hundreds of schools and universities. In addition to operating MarketWarehouse.com and ChefsArsenal.com, Market Warehouse is a merchant on Amazon.com, Buy.com, Sears.com, and operates an eBay store.