Boost ROI with Coordinated Online and Search Marketing Teams
Redding, CT (PRWEB) August 19, 2009
On Thursday, September 17 at 1 PM Eastern Daylight Time, search engine marketing expert Mike Moran will deliver a live webcast that discusses why it is critical for marketers to have an integrated digital marketing program that is highly coordinated around common goals.
Marketing was once easily defined by the "4Ps" (product, price, placement, promotion.) In today's digital world, marketers must focus on the "3Rs" -- be Real, Relevant, and Responsive. Paid search, organic search, social media, video and e-mail teams are frequently organized into distinct marketing functions. Yet they must be communicating to maximize online marketing ROI.
This webcast looks at how companies can - and must - build consensus and cooperation among key members of the marketing team. Speaker Mike Moran will show how team members working in each digital channel must share the same attitude, goals, and governance to successfully support the organization and across marketing channels.
The audience will learn how to break down the "silos" that have been created around each digital marketing channel - - from paid search to video production and distribution.
Co-author of the book Search Engine Marketing, Inc. and author of Do It Wrong Quickly, Mike Moran is a former IBM Distinguished Engineer with more than 20 years experience in search technology. He led the original search marketing strategy for ibm.com, as well as the integration of ibm.com's site search technologies. Beyond his search work, Mike has spearheaded ibm.com projects in Content Management, Personalization, and Web Metrics. He is also a public speaker and consultant on Internet marketing, as well as Chief Strategist at Converseon.
This webcast is sponsored by Fathom SEO. Based in Cleveland, Ohio, Fathom SEO is a leader in ethical search engine marketing and placement, including Search Engine Optimization and Online PR/Link Building, Pay-Per-Click Management, Internet Video Marketing, and Opt-in Email Marketing programs. Fathom SEO created the Multilateral Online Marketing (MOM) "Battle Plan" to lower marketing costs and increase market share using a coordinated "Land, Sea and Air" attack. The plan leverages your website, paid and organic search, Internet video, onsite lead conversion tools and follow-up email marketing. For more information, visit http://www.fathomseo.com.
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.