www.WebsiteConversionExpert.com [Copywriting] is the single, most important factor that will spell the difference between success and failure online
BURNABY, BC (PRWEB) January 19, 2007
Online Marketing Guru known as "The World's #1 Conversion Expert" offers fellow copywriters free e-course, books, and information products to teach them how to emulate his million-dollar copywriting writing success.
" Copywriting is the single, most important factor that will spell the difference between success and failure online," says copywriting and marketing guru Dan Lok. Without the right copy to close the deal, "a website is doomed to failure even if the product is the greatest thing since sliced bread and the traffic is highly targeted," he says emphatically.
Lok speaks from experience. Known as "The World's #1 Conversion Expert," his theories and his copy have driven traffic and sales of more than $25.7 million worldwide.
Now at the pinnacle of his own success, Lok has created a multi-faceted resource to help fellow copywriters create "dynamic copy that is guaranteed to make sales." His Internet marketing library includes interviews, articles, and a wide range of practical tools specifically designed to make websites profitable.
Copywriters "Eat" Free…And Fresh
Lok is sensitive to the limited financial resources of online entrepreneurs and responsive to their bottom line needs. "For some copywriters, paying big bucks to learn how to create money-making copy is simply out of the question," he acknowledges.
So rather than creating a members-only or subscription site, "My site gives copywriters access to every imaginable tool and resource without having to pay a penny."
Continuing Education in the Real World
Unlike many free sites where the content has remained unchanged since their creation, Lok's free copywriting resource is distinguished by topical content that is constantly changing and evolving. "The information on my site is as up-to-the minute as I can make it."
In addition to on-site information, Lok also invites visitors to sign up for a free e-course on the latest copywriting secrets. "This course is completely cutting edge," says he says with pride. "The information I share is culled from what I'm seeing in the marketplace right now in my own successful business."
Lok also offers an expanded suite of products and services that he sells to copywriters. "I'm generous, but I'm not a charity," he explains with a laugh. "I need to make money with one hand so I can give back with the other." A prolific writer and publisher, Lok has created an extensive library of for-sale ebooks and software, as well as audio and video tutorials that "target the practical, day-to-day needs of a copywriter who wants to sell more and earn more."
Lok's popular (and costly) one-on-one mentoring program for copywriters has been so successful that it reached maximum capacity almost immediately, "and I'll only be able to take on a few additional copywriting proteges for 2007."
About Dan Lok
Known as the "The World's #1 Website Conversion Expert," Dan Lok is the go-to Internet marketing guru and copywriter behind hundreds of money-making ads and sales letters. His copy writing expertise has driven traffic and sales of $25.7 million in products and services for clients in more than 49 different industries worldwide. A prolific author, Lok's information resource library for copywriters includes "Turns Words Into Cash" and "Forbidden Psychological Tactics."