With the growth of ecommerce and the number of companies selling products and services online, many businesses have realized that they need quality content and advertising copy to set themselves apart from their competitors.
Delray Beach, Florida (PRWEB) December 20, 2012
American Writers & Artists Inc. (AWAI), announced today that research shows online retailers increasingly value the content – or words – of a website, rather than a flashy layout or the latest technology.
The content and sales message is what sells products, not web design, says AWAI’s latest report. And that means writers with skills in online copywriting are in a perfect position to cash in on this demand.
Online copywriting is simply writing content and marketing messages for websites, emails, social media, banner ads, video scripts, blogs, sales pages, and more. And the industry it services is growing.
Goldman Sachs forecasts global ecommerce sales will continue at a 19% annual growth rate, jumping from $820 billion in 2012 to $963 billion in 2013. That’s close to double 2010’s sales of $572 billion. Online sales in the United States alone will be at $252 billion in 2013, according to Forrester, Inc.
“With the growth of ecommerce and the number of companies selling products and services online, many businesses have realized that they need quality content and advertising copy to set themselves apart from their competitors. As a result, the need for online copywriters has also grown by leaps and bounds,” said AWAI Co-Managing Partner Rebecca Matter.
AWAI offers anyone interested in online copywriting a unique opportunity to learn the tactics to land profitable clients and projects in this niche, as well as the practical writing techniques to ensure continued success in this field. The company’s 2013 Web Copywriting Intensive, held this February 17 – 20 in Austin, Texas, is an event in which online copywriting experts teach the latest in-the-field copy skills and give step-by-step guides to launching and maintaining a career.
Presenting this year are Nick Usborne, a veteran online copywriter with Disney and Yahoo! on his resume, among many other; Brian Clark, best known for his online business, Copyblogger; Jay White, who specializes in autoresponder emails; and Joshua Boswell, who can get attendees’ feet in the door for top jobs.
At the 2013 Web Copywriting Intensive attendees will walk away with not only the skills and knowledge necessary to land big-time clients, they are also guaranteed a professional paid assignment, worth between $200 and $1,000.
For more information on the 2013 Web Copywriting Intensive, go here: http://www.awaionline.com/live-events.
Media Contact: For information about American Writers & Artists content republishing, available source material or to book an interview with one of our experts, contact Associate Editor Carol Barron, (772) 678-0287, CBarron(at)AWAIonline(dot)com or visit American Writers & Artists Media Center.
Since 1997, American Writers & Artists has been publishing direct-response copywriting and graphic design home-study programs. Their mission is to help people develop the critical skills to acquire financial security, independence and freedom. American Writers & Artists equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free Direct Response Jobs site, businesses can find and hire skilled American Writers & Artists members quickly and easily.