Every day, we see marketing campaigns that are clearly suffering from poor, ineffective copy or just a bad choice of words
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Elizabethtown, PA (PRWEB) July 1, 2009
What you say in your advertising is more important than ever, according to Copy Army, a multimedia copywriting service based outside Harrisburg, Pa.
As businesses tighten their advertising budgets in response to today's economic climate, marketers in every industry are forced to find new ways to make every word count.
For the writers at Copy Army, this means using carefully planned writing strategies and proven sales-copy techniques to optimize text for maximum response.
"Every day, we see marketing campaigns that are clearly suffering from poor, ineffective copy or just a bad choice of words," said Michael Marlin Jr., president of Copy Army. "Unfortunately, a lot of businesses and marketers don't realize that what they say in their advertising could be costing them thousands of dollars per campaign in potential profit. And, often, that copy merely needs a few simple changes to boost response dramatically and achieve much more profitable results."
Direct-response marketing in nearly every medium could be improved by smarter, more compelling copy, Marlin said, including TV commercials, print ads, direct mail, radio ads, online landing pages, and even paid search ads like Google Adwords.
Copy Army provides a comprehensive list of copywriting services to help businesses in every area of their marketing, regardless of the medium.
"Direct mail, for example, is a medium that can easily generate thousands of dollars in profit for each percentage point of response," Marlin said. "What if a simple headline revision could increase response by 4-5 percent? What if a proper call-to-action could boost it by another 2 percent? This is where clear, effective, response-driven copywriting makes all the difference, and that's exactly what we provide to our clients."
With many businesses still cutting their ad spending in today's economic environment, Copy Army is helping companies get the most out of their marketing dollar. Copy Army offers an initial free consultation to help businesses identify their unique copy needs and determine which copywriting services can help boost their response rates quickest.
"A lot has changed since marketing masters like David Ogilvy and Bob Bly first offered their copywriting expertise," Marlin said. "These days, it's not just what you say that's important - or even how you say it. It's what, how, when, where, in what context and to what audience. If you're not careful with your copy, chances are your marketing isn't making as much money as it could be."
About Copy Army
Copy Army is a copywriting service based outside Harrisburg, Pa. A division of ad agency Marlin Multimedia LLC, the company operates an in-house staff of professional copywriters, as well as a network of experienced writers across the nation. Copywriting services include work for Web, print, direct mail, radio, TV, and public relations. The company also offers professional design, Web development, marketing and SEO copywriting services. For more information on Copy Army, please call 717-689-5400 or visit Copy Army to view our full list of copywriting services .