Delray Beach, FL (PRWEB) April 24, 2012
American Writers & Artists Inc. (AWAI), today announced the achievement of 15 years of training copywriters in the art and science of direct-response marketing and helping people reach financial freedom through careers they love. Over the years, AWAI has become an industry-recognized source of new copywriting talent for direct-marketing companies around the world and many of its members have gone on to lucrative freelance careers.
Founded by Don Mahoney, Paul Hollingshead, and Katie Yeakle, AWAI was the first company to offer formal, hands-on instruction in the persuasive style of writing known as copywriting, the basis of direct-response marketing.
“AWAI is built on a big promise,” says Yeakle, “that we can teach people a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where they choose. All of us at AWAI stand behind that promise. In fact, that’s how we measure our success — by how many people we help reinvent their lives.”
In the early days, AWAI’s flagship Accelerated Program for Six-Figure Copywriting was printed and sent by mail to members. Soon programs specializing in niches like nonprofits and the health and financial markets were offered to help copywriters boost their fees by specializing in one type of client. Now, AWAI offers over 50 diverse programs that, thanks to technology, are available in easy-to-access online formats, complete with members-only websites and forums, as well as interactive webinars led by dedicated “in-the-field” experts.
That’s not the only change brought by technology. As the Internet grew in scope and technology accelerated, AWAI conceived programs focusing on aspects of web copywriting, including Search Engine Optimization, social media, and email autoresponders. In 2010, the Wealthy Web Writer division was launched to ensure that AWAI members were trained and ready to assist clients in the ever-growing and lucrative niche of web writing.
AWAI has also embraced professions complementary to its original copywriting mission. “We’re very proud to be celebrating our fifteenth anniversary of offering innovative programs, now including opportunities in self-publishing, creating Money-Making Websites, graphic design, grant writing, travel writing and photography, and more,” shares Yeakle.
And every autumn, AWAI hosts its FastTrack to Copywriting Success Bootcamp and Job Fair which has become the industry-recognized annual gathering place for the top working copywriters and marketers, drawing hundreds of AWAI members eager to learn from them firsthand each year.
It’s just another facet of AWAI’s ongoing mission to help its members find fulfilling new careers. As Joshua Boswell, AWAI member since 2005, explains, “I never imagined my life could change so fast! I don’t have to leave home. I don’t have to answer to a boss. I just walk into my home office and write. Thank you to AWAI for totally changing life for me and my family!”
To learn more about American Writers & Artists Inc., please visit http://www.awaionline.com or call 1-866-879-2924.
About American Writers & Artists Inc.
American Writers & Artists Inc. (AWAI), has been publishing direct-response copywriting and graphic design home-study programs since 1997. Their mission is to help people develop the critical skills to acquire financial security, independence, and freedom. AWAI equips members with the tools and connections necessary to land clients, start working professionally, and earn money fast. And through their free DirectResponseJobs.com site, businesses can find and hire skilled AWAI members quickly and easily. For a complete list of programs and more information about AWAI, please visit the site or call toll-free 1-866-879-2924.