Waterfront Media, Publisher of WhatToExpect.com, and Cord Blood Registry, World's Most Experienced Cord Blood Bank, Announce Partnership to Better Educate and Empower Expectant Parents: New Cord Blood Banking Section Launches at the Award-Winning Pregnancy and Parenting Web Site

Share Article

Waterfront Media, the publisher of WhatToExpect.com, the online website based on the bestselling series of What to Expect pregnancy and parenting books, and Cord Blood Registry (CBR), the global leader in cord blood banking, announce the launch of Considering Cord Blood Banking. The new section at WhatToExpect.com is the focus of a partnership between Waterfront Media and CBR to empower expectant parents with better information about the medical benefits of cord blood stem cells and the options for either preserving them for a family's own use in the future, or donating them for others in need.

News Image
It's critical that every expectant parent be made aware of the potentially life-saving health value that their newborn's cord blood stem cells may represent for their family or as a donation for others in need

    Given the rapid advances in research and transplant use of cord blood stem cells, Considering Cord Blood Banking has been launched to provide information and perspectives from the What To Expect site, including answers to frequently asked questions on the differences of cord blood banking options. The section also includes a regularly updated poll that links members to an active message board discussion on the topic. The new section can be accessed at WhatToExpect.com, the fastest growing parenting and pregnancy site online, and through a link on CordBlood.com.

"Partnering with Cord Blood Registry to help better educate expectant parents about the potential uses for cord blood is important to us," said Waterfront Media Founder and CEO Ben Wolin. "This new resource, Considering Cord Blood Banking, is intended to provide clear, concise, and regularly updated information about the current and future medical uses of cord blood stem cells and how to preserve them."

"It's critical that every expectant parent be made aware of the potentially life-saving health value that their newborn's cord blood stem cells may represent for their family or as a donation for others in need," said Tom Moore, chief executive officer of CBR. "Unfortunately, in most births in this country today, the cord blood is disposed of as medical waste. Because the potential medical benefits of cord blood stem cells hold so much promise and because medical research is increasingly focusing on the use of cord blood stem cells to treat conditions that impact millions of American children like juvenile diabetes, cerebral palsy and brain injury - we have a responsibility to help change this statistic."

So many expectant parents are unaware of the option to preserve cord blood stem cells, according to published studies. "The results of this research clearly indicate that parents need more information," said Dr. Jordan Perlow, M.D., a maternal-fetal specialist in Phoenix. "Few parents today receive the education they need on cord blood and I have no doubt that without education on this topic, opportunities to save lives will be lost."

About Cord Blood Registry

Cord Blood Registry(R) (CBR(R)) is the largest cord blood stem cell processing and cryopreservation service for familial use in transplantation and regenerative medicine and the most recommended cord blood bank by obstetricians. Accredited by AABB, Cord Blood Registry preserves cord blood stem cells for more than 220,000 newborns throughout the world. CBR has released more than 65 client cord blood units for specific therapeutic use, more than any other family cord blood bank. The company's research and development efforts are focused on advancing the medical therapies involving cord blood stem cells as well as the collection, processing and storage technologies to optimize quality and cell yield. Additionally, CBR facilitates collection of donated samples, available for research programs worldwide that are focused on stem cell expansion and other cell-based therapies. For more information about CBR, visit http://www.CordBlood.com.

About WhatToExpect.com

WhatToExpect.com, published by Waterfront Media, is the online companion to the bestselling series of What To Expect pregnancy and parenting books. The series has helped guide over 30 million families from conception through the toddler years and beyond. According to USA Today, this pregnancy book, known as the "Bible" to moms across the world, is bought by 93 percent of all expecting mothers who buy a guide. For more information, please visit http://www.WhatToExpect.com.

About Waterfront Media

Waterfront Media is the largest privately held online health company and operates Everyday Health, which attracts over 14 million unique users per month. Through its network of health, diet, fitness, and pregnancy Web sites, including its flagship EverydayHealth.com, Waterfront Media enables consumers to live healthier lives every day.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kim Newman
Visit website