In today’s environment, running a program well simply isn’t enough. Program managers must successfully communicate their program’s value to survive.
Fredericksburg, VA (PRWEB) May 25, 2011
Although the continuing resolution for the FY11 federal budget is over, significant battles remain. In this do-more-with-less era, strategic communications “keep worthy programs alive even when the writing is on the wall,” according Linda Hillmer, president and CEO of CorpComm, a strategic communications and management firm serving the Department of Defense and other federal agencies. In a recent Defense AT&L article, Hillmer relates how targeted communications strategies and tactics saved two large-scale, high-profile Department of Defense programs.
“Blow Your Own Horn: Strategic Communications, Not Just ‘Nice to Have’—It’s Critical to Program Survival,” shares success stories and creates a call-to-action solution set for at risk programs:
From the article:
As Department of Defense (DoD) budgets tighten…programs will be increasingly scrutinized. In today’s environment, running a program well simply isn’t enough. Program managers must successfully communicate their program’s value to survive and evolve into the joint programs serving America’s defense now and into the future.
Lessons can be learned by examining two programs: the Defense Contract Management Agency’s Standard Procurement System (SPS) and the Army’s Logistics Modernization Program (LMP). Both were worthy of survival, yet each was on the brink of cancellation. With the help of effective program communications, both programs survived strategic pauses and are today supporting America’s men and women on the frontlines.
Defense AT&L is a publication of the Defense Acquisition University. The full article can be read here.
About CorpComm, Inc.
CorpComm, Inc. is an award-winning strategic communications and management consulting firm. Its communications professionals, program managers, and IT experts work together to deliver highly effective, inventive solutions that inspire participation, drive success, and provide measurable results. CorpComm is a HUBZone-certified, woman-owned small business. For more information, please visit http://www.corpcomm-inc.com.