Corporate Gift-Givers Seek Personalization, Simplicity: Are Holiday Food Gifts on the Rise

Share Article

Personalization and ordering simplicity are driving corporate gift giving this holiday season, according to researchers, and the popularity of food business gifts is growing as companies seek to gain the greatest benefits from year-end gifting campaigns. 1-800-Bakery.com, an online bakery offering holiday corporate gift ideas, exemplifies the benefits of food gifts as a unique way to leave a strong impression in clients and increase brand equity at the same time.

News Image
The response we hear from our clients is always, 'The recipients were amazed. We got a terrific response.' I think a big part of the appeal is the thoughtfulness that these corporate gifts convey.

Personalization and ordering simplicity are driving corporate gift giving this holiday season, according to researchers; and the popularity of corporate food gifts is growing as companies seek to gain the greatest benefits from year-end gifting campaigns.

A recent survey by American Express revealed that almost half of corporate gift selections are now food-related, replacing the flowers and gift cards that have dominated in past seasons. Flexibility, selection, and the near-universal appeal of indulgent foods allow businesses to easily find a custom solution that invokes a positive feeling and a sense of bonding in recipients.

Companies looking for unique, high-impact corporate holiday gifts have a new array of choices thanks to the growing number of bakeries online that offer nationwide delivery and one-stop shopping for multiple corporate gift needs.

"There's something personal about food that flowers and gift cards can't deliver," notes Stephen Pazyra, CEO of 1-800-Bakery.com, whose hand-selected, award-winning bakeries have helped clients such as Domino's Pizza and Blue Cross/Blue Shield of California with gifting and promotional programs. "The response we hear from our clients is always, 'The recipients were amazed. We got a terrific response.' I think a big part of the appeal is the thoughtfulness that these corporate gifts convey."

A recent trend report from the Motivation Show held in September in Chicago, Illinois, highlighted the most important goals for corporate gift giving:

  • Expression of warmth and appreciation
  • Invoking a positive feeling in the recipient
  • Creating a reminder of the company

Gifts from a corporate office can create a strong association between the company brand and a positive feeling. Experts say that a corporate gift idea is always better when it is personalized, and many companies are looking for products that reflect this need.

Staying within a budget is also a major concern, but as 1-800-Bakery.com Senior Producer Derek Gerry explains, value is just as important. "If you're looking to stand out, or if you're looking for a higher response rate from recipients, you need to consider the power of food. You're giving your clients something they can immediately enjoy, something that extends the value of your brand," he said.

Companies such as 1-800-Bakery.com also offer faster turnaround and delivery times, with corporate gift orders processed and delivered in weeks rather than months. Logos can be adapted to cookie shapes or to cake tops, and gift-wrapping and messaging can be included in the delivery, providing a complete turnkey solution for corporate giving. Expertise in shipping and discounts from major shipping partners allows them to provide the best possible shipping rates.

Offering a corporate food gift this holiday season can enhance the impact of a gifting program and even create closeness among coworkers who are likely to share the gifts. As an alternative to off-the-shelf flower arrangements or impersonal gift cards, corporate food gifts deliver a higher value to the giver and build a bond with the recipient. With corporations seeking more from their holiday gifts, companies like 1-800-Bakery.com will become an increasingly attractive choice to deliver personalized gift solutions with simple and reliable ordering.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stephen Pazyra
Visit website