Worried About the Future? Companies Turn To Corporate History To Bolster Confidence During Economic Crises

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In the midst of a financial crisis, more and more companies are integrating their corporate history into messaging to reaffirm that they have seen, survived, and often grown through recessions and other economic downturns. The History Factory, the world's leading heritage management firm, has released a new product, The Heritage "S.W.A.T.," to help companies take advantage of their corporate history.

Over the last few weeks we've had clients turn to their archives to understand how they have responded to past crises and to bring out stories, imagery, and other icons from their corporate history that can help put the current economic situation in perspective

More than one-third of businesses advertising in the New York Times are now relying on their corporate history to calm panicked readers. In order to convey stability, discipline, and confidence, communications and marketing teams are re-engineering corporate messaging to emphasize their pasts.

The History Factory, a firm that helps its clients preserve and use their corporate history, is now offering a Heritage "S.W.A.T."--a quick-turnaround research analysis to provide companies with relevant stories and images of perseverance, survival, and empowerment that they can immediately plug into their communications.

"Over the last few weeks we've had clients turn to their archives to understand how they have responded to past crises and to bring out stories, imagery, and other icons from their corporate history that can help put the current economic situation in perspective," said Bruce Weindruch, Founder and CEO of The History Factory.

"When something happens in the 'real world' of the present that people perceive to be truly historic, then the past suddenly has a lot more relevance for a lot more people," said Weindruch. "Based on the number of hits on our Web site, phone calls, and e-mails we've received at The History Factory in the past weeks, it seems like we're living through one of those times when folks want insight, perspective, or just plain consolation. We want to help companies understand and communicate not only how they have survived economic downturns, but in some cases even grown and thrived despite of them."

For additional information on how companies can turn their corporate history into a strategic asset, contact John Stewart or visit http://www.historyfactory.com.

About The History Factory
The History Factory is a heritage management firm that helps organizations discover, preserve, and leverage their corporate history to meet today's business challenges. For nearly 30 years, The History Factory has been integrating the very best archival techniques, corporate anniversary practices, business processes, information technology, and communications skills into corporate history books, company museums, and other heritage management programs for some of the world's most respected organizations.

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John Stewart
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