Budget Constraints and Need for Greater Flexibility in Learning Drives Demand for eLearning Programs, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on eLearning markets. The global market for eLearning is projected to reach US$168.8 billion by 2018, driven by increasing user adoption across corporate as well as academic sectors. Robust growth is also attributed to the increasing accessibility and cost-effectiveness of learning and training initiatives. Multiple advantages offered by eLearning technology in the form of faster delivery, reduced learning cost, greater degree of flexibility, and ability to generate user-specific content are all driving the demand for eLearning programs.

eLearning: A Global Strategic Business Report

Follow us on LinkedIn – The eLearning market is one of the most rapidly growing sectors in the global education industry. eLearning initiatives hold an edge over conventional learning modes due to their ability to reduce overall training costs based on overall program and factors such as offshoring, deployment of forms and range of content as well as Learning Management Systems (LMS). eLearning also offers additional qualitative benefits, unlike conventional methods, in the form of anytime, anywhere learning, access to worldwide mentoring resources for maximum skill development, and administration as well as control of training calendar from several locations.

Even as the global economy continues to struggle in the face of uncertainties, eLearning market has exhibited resilience due to the fact that weaker economic conditions generally lead job seekers to opt for re-training so as to enhance their employment prospects. Despite drastic budget cuts for training operations and instructors, companies continued to place emphasis on retraining their staff in order to gain a competitive edge in the market. With training remaining critical for enhancing productivity and performance of the workforce, eLearning became an essential mode of offering training during the recession. In addition, opportunities are emerging as several professionals are required to take up continuing education programs to keep pace with changing market and industry conditions. In addition to better efficiency and cost-cutting, companies investing in eLearning technologies are looking to improve productivity, employee satisfaction and establish better relationships with customers. For companies, the adoption of learning technologies enables them to respond swiftly to changing business environment. While corporate sector has been the early adopter of eLearning initiatives, in recent times the market has been witnessing a steady shift towards educational institutions. In the professional bodies segment, eLearning holds potential due to its cost-effective and flexible characteristic.

As stated by the new market research report on eLearning, the United States represents the largest market for eLearning, globally. Growth is attributed to changing corporate attitude that has fostered assimilation of business objectives and learning solutions, along with rising Internet usage and declining telecommunication costs. Though eLearning has emerged as an ideal alternative to the conventional classroom-based learning or blended learning approach in North America and Europe, Asia has been until now relatively slow in its adoption. This is however changing rapidly with companies as well as academic sector looking to capitalize on eLearning’s favorable model. Growing awareness about the benefits of employee training for organizational improvement is driving Asian companies to opt for corporate eLearning initiatives.

Globalization and the increasing need to remain competitive are driving companies to change operational strategies and modify training approaches offered to the employees, thereby fuelling growth in the corporate eLearning market. Tech-savvy companies are fuelling the demand for technology-led learning initiatives. Young employees, in particular, are active adopters of eLearning and blended learning programs. The scenario is favored by the rise in demand for social learning and Web 2.0 technologies, coupled with the significant rise in social tools such as Twitter, Facebook, and YouTube. Bite-sized learning witnessed maximum growth during the recession owing to the growing pressure on time and resources, specifically on small businesses. The period also witnessed increase in the usage of mobile devices by professionals for accessing eLearning content. During the recession, businesses opted for synchronous learning while rapid eLearning tools were used for ensuring faster delivery of asynchronous content. Further, blended learning approaches found favor, so as to lessen the duration of classroom teaching.

eLearning technology gained enormous acceptability in the global education industry, as eLearning technology offers students to access convenient and flexible learning initiatives. eLearning also plays a critical role in honing the competencies and skills required for addressing the current needs in various professional areas and across varied disciplines. In the higher education sector, profit-oriented eLearning organizations are expected to continue dominating the market in the coming years. Advent of new technologies such as 3D animation is enabling teachers to meticulously teach the finer points of the process.

Global corporate eLearning market is characterized by high degree of fragmentation. The market involves the participation of technology giants, corporate training companies, and LMS providers, among others. Major players profiled in the report include Adobe Systems Inc., Apollo Group Inc., Articulate Global Inc., Assima PLC, Blackboard Inc., Cegos Group SA, CognitiveArts, Corpedia Inc., Desire2Learn Incorporated, iLinc Communications Inc., Inspired eLearning Inc., IBM, Kenexa Inc., Kineo Limited, Lumesse Corporate Ltd., Microsoft Learning, MiracleMind.com, NetDimensions Ltd., NorthgateArinso Limited, Oracle Corp., Saba Software Inc., SkillSoft, SuccessFactors Inc., SumTotal Systems Inc., and The McGraw-Hill Companies, among others.

The research report titled "eLearning: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, strategic industry activities, and profiles of major companies worldwide. The report provides market estimates and projections across geographic markets such as the US, Japan, Europe, Asia-Pacific, and Rest of World.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/


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