JK Group Explores the Keys to Successful Long-Term Giving Programs in New White Paper

Company Offers Actionable Tips to Create Sustainable Giving Campaigns that Drive Employee Engagement and Customer Satisfaction

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Long-term giving best practices

An effective giving program has become a significant competitive differentiator for today’s companies, in terms of enhancing their employer brand and reputation among customers. - Hesha Patel, Director of Sales & Marketing, JK Group

Plainsboro, NJ (PRWEB) June 04, 2014

JK Group, the leading end-to-end solutions provider of software and value-added services for corporate philanthropy, today announced the availability of its newest complimentary white paper, “Managing a Successful Long-Term Giving Program.” As effective social responsibility programs continue to be a major factor in driving employee engagement, JK Group’s latest white paper provides useful advice for developing and maintaining successful ongoing giving programs.

As discussed in Bersin by Deloitte’s Predictions for 2014 report, companies that are considered by employees and customers to be good corporate citizens, in regard to their philanthropic efforts, were found to have much higher levels of engagement and retention, customer service and long-term profitability. Moreover, giving is often engrained in the culture of the most successful corporations that view philanthropy as a cornerstone of their citizenship. Despite the benefits of comprehensive, giving programs, many companies remain unsure of the best ways to implement a longstanding program.

JK Group’s white paper offers several best practices to develop a meaningful giving strategy that keeps employees engaged and projects the company’s commitment to impacting positive change around the world. Best practices from the white paper include:

  •     Think beyond the paycheck: In the post-recession model of corporate social impact, non-cash contributions have grown in popularity, from 57 percent of total contributions in 2007 to 69 percent in 2012. These methods can include product donations, pro bono professional services or use of company facilities and intellectual property.
  •     Tap into employees’ passions: The best examples of workplace philanthropy rally employees around causes they care about most and ensure they can contribute throughout the year. Allowing employees to serve on an employee-director board to distribute charitable donations will enable them to feel more engaged and in control and, therefore, more likely to help.
  •     Perform due diligence on charitable organizations: At a time of growing crowd-sourced donations and online giving, it is critical to choose the right not-for-profit partners by analyzing their legal status and ensuring their donation will not support fraudulent organizations.

“An effective giving program has become a significant competitive differentiator for today’s companies, in terms of enhancing their employer brand and reputation among customers,” said Hesha Patel, director of Sales & Marketing for JK Group. “But rather than the reactive, ‘give and run’ approach often taken to assist communities or respond to a disaster, companies have much to gain by fostering sustainable, long-term programs that keep their employees engaged and ready and willing to make meaningful donations.”

JK Group has made “Managing a Successful Long-Term Giving Program” available for download at: http://jk-group.com/wp_managing_long_term_program.html.

To learn more about JK Group and how its solutions facilitate employee giving and corporate philanthropy initiatives, please visit: http://www.jk-group.com.

About JK Group, Inc.
For over 20 years, JK Group has been the innovator in corporate philanthropic and social responsibility programs. Hundreds of leading global corporations rely on JK’s technology and services to support both domestic and international giving programs, facilitating over $1 billion in contributions each year. The company is a leader in providing solutions for matching gifts, volunteer and event management, employee giving campaigns, grants administration, PAC programs and disaster relief. For more information, please visit http://www.jk-group.com.


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