However, leaders of these operations will find greater success if they view sponsorship development as a new business opportunity and proceed with a solid plan and long-term perspective.
Philadelphia, PA (PRWEB) February 23, 2009
In a white paper, entitled 'We're broke. Want to sponsor us?,' corporate sponsorship consultant Gail Bower urges city, state, and nonprofit leaders to develop a sound strategy for corporate sponsorship, rather than adopt it as a stopgap measure to fill a fiscal shortfall.
In the paper, available at http://gailbower.com/pages/article_broke.php, Bower contends that corporate sponsorship is a marketing vehicle, not a form of bailout. Cities, states, events/festivals, and nonprofit organizations that elect to develop sponsorship programs must do so as an important strategic decision.
"The programs, services, and events of cities, states, and nonprofits across the country have so much to offer corporate partners," said Bower, president of Bower & Co. Consulting LLC. "However, leaders of these operations will find greater success if they view sponsorship development as a new business opportunity and proceed with a solid plan and long-term perspective."
"We're Broke" illuminates the process and important considerations an operation must weigh before launching a sponsorship program. Creating an infrastructure, determining policies, developing the appropriate tools, and ensuring adequate staff and resources are just a few of the necessary steps.
"Going through this creative business process will allow the government, nonprofit, or event/festival operation to think big," Bower said, "and not beg."
Visitors to the Bower & Co. web site will find other resources, such as articles and a free newsletter, to learn more on sponsorship.
Bower, an event and marketing consultant, developed and teaches two half-day courses about corporate sponsorship for event leaders through Temple University's School of Tourism and Hospitality Management.
Bower's firm specializes in raising the visibility, revenue, and impact of non-profit organizations and events and festivals. Bower is a professional consultant, writer, and speaker, with more than 20 years of experience managing some of the country's most important events, festivals and sponsorships and implementing marketing programs for clients. Launched in 1987, today Bower & Co. improves the results of clients' events, marketing, and corporate sponsorship programs.
For more information, visit http://www.GailBower.com or contact her at 1-866/36-BOWER (1-866-362-6937).