Win $20,000 Smile Makeover in “Lights, Camera, Smile!” Odessa, TX Cosmetic Dentistry Video Contest

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At his Odessa cosmetic dentistry practice, The Art of Dentistry, Dr. Robin Rutherford is sponsoring a contest inviting new and current patients to create a short video that explains how a smile makeover will change their lives. Videos will be posted to Dr. Rutherford’s website, The Art of Dentistry-Robin Rutherford, D.D.S. Facebook page, and the RobinRutherfordDDS YouTube channel], with the contest winner earning a cosmetic smile makeover worth up to $20,000.

cosmetic, dentist, dentistry, smile, makeover, Odessa, TX

Dr. Robin Rutherford Cosmetic Dentist in Odessa, TX

Robin Rutherford, DDS, a cosmetic dentist in Odessa, TX, is offering a chance to win a smile makeover worth up to $20,000. To enter the “Lights, Camera, Smile!” video contest, all participants are asked to make a short video (less than 2 minutes) that details how their life will be changed by a smile makeover. This is a personal testimony but can be enhanced by various video elements of the patient’s choosing as long as they do not infringe on any copyright laws per the Terms and Conditions of the contest. A successful submission will include details on the participant’s current situation and the difference a new smile will make in their life. Dr. Rutherford says the patient should be the star of the video, and will be treated as such should they make the finalist list or be chosen as the Grand Prize Winner. Finalist videos will be accessible to the general public for viewing on, and over the air on CBS7 KOSA-TV (Midland/Odessa), so Dr. Rutherford stresses the need to highlight each participant’s star power.

Contestants must submit videos through the Art of Dentistry website by 4/29/2011. After the practice receives the videos, the finalists will be posted to the cosmetic dentistry website, as well as the practice’s Facebook page and YouTube channel. All video contestants will receive a free dentistry gift bag, and are subject to a free exam and panoramic X-rays, which must be completed by 5/5/2011. Four finalists will be chosen by a panel of judges at the Art of Dentistry, which will be announced by CBS 7 on 5/16/2011 when the online voting period opens. Dr. Rutherford says the finalists will each receive a free Sapphire teeth whitening treatment, valued at $339. Once voting closes on 5/27/2011, the winner of the smile makeover contest will be announced by Dr. Rutherford and CBS 7 on 6/5/2011.

Dr. Rutherford says the entire contest, as well as the winning smile makeover and cosmetic dentistry transformation can be followed on the Art of Dentistry website, the Facebook page, and the YouTube channel. He adds that while he looks forward to seeing all the videos and meeting the many potential candidates, he is especially excited for the public’s reaction to unveiling of the smile makeover.

About Dr. Rutherford

Robin Rutherford, DDS earned his dental degree from the University of Texas Dental School in San Antonio. He pursues the latest technological advancements in a variety of fields, including sedation dentistry, dental implants, and cosmetic dentistry as a whole. Dr. Rutherford is a member of the American Academy of Cosmetic Dentistry and the American Orthodontic Society, and a Fellow of the Dental Organization of Conscious Sedation. He is also a Diplomat of the American Dental Implant Association, the highest level of recognition awarded to less than 1% of its members.

Dr. Rutherford’s cosmetic dentistry practice, the Art of Dentistry, is located at 4712 E. University in Odessa, TX 79762, and can be reached at (800) 55-GENTLE, or (432) 367-0202. His practice can also be found online at, or the Dr. Robin Rutherford Odessa, TX YouTube channel.


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