'Cosmetic Surgery – Just the Facts' by World-Renowned Plastic Surgeon Dr. Darryl Hodgkinson, Launched by Bella Media in Sydney, Australia

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In the age of electronic communications, there is an infinite number of websites about cosmetic surgery procedures – from blogs and Social Media sites to patient-targeted marketing websites – but credible and authoritative resources for patients are scarce. In his latest book, 'Cosmetic Surgery – Just the Facts', plastic surgeon Dr Darryl Hodgkinson demystifies the most popular cosmetic surgery procedures and gives straightforward and easy-to-understand explanations of what patients can expect.

Cosmetic Surgery - Just the Facts

‘The decision to undergo a cosmetic surgery procedure should not be taken lightly,' says Michelle Kearney, Editor-in-Chief of 'Australian Cosmetic Surgery Magazine'.

Access to the internet is global and is often the primary source of both information and misinformation. Patients often arrive in the doctor’s office with a barrage of confusing and heavily marketed material. 'Cosmetic Surgery – Just the Facts' provides a stripped-back explanation of procedures along with completely untouched before and after photos, and is an important source of information for prospective patients in the journey towards making an informed decision.

‘What people seeking cosmetic surgery can gain from this book is based on my 30 years of experience as a cosmetic plastic surgeon; consultations with more than 40,000 patients and a total of around 20,000 operations in both the United States and in Australia,’ says Dr Hodgkinson. ‘I witness the good, the bad and the ugly of cosmetic surgery and 'Cosmetic Surgery – Just the Facts' aims to sort the wheat from the chaff and give the reader the facts.’

Michelle Kearney, Managing Director of Bella Media and Editor-in-Chief of 'Australian Cosmetic Surgery Magazine' and 'Bella Beauty Magazine', says ‘The decision to undergo a cosmetic surgery procedure should not be taken lightly. Patients should do their research thoroughly and I highly recommend 'Cosmetic Surgery – Just the Facts' and websites such as http://www.cosmeticbeautydirectory.com.au as authoritative resources for information on cosmetic surgery procedures.’

According to the most recent statistics from the American Society for Aesthetic Plastic Surgery (ASAPS), the total number of cosmetic procedures has increased by more than 147 percent over the past 12 years. Surgical procedures have risen by 50 percent and non-surgical procedures have increased by 230 percent.

Bella Media publishes various titles in the health, beauty and medical industry including 'Australian Cosmetic Surgery Magazine', 'The Definitive Guide' series, and 'Bella Beauty Magazine', as well as the comprehensive web portal http://www.cosmeticbeautydirectory.com.au

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Michelle Kearney
Bella Media
+61 2 9362 1555
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