Costa Rica's Tourism Down but Airline Revenues Still Up

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Costa Rica's premier carbon neutral airline, Nature Air, launched a new website that provided an instant increase in gross sales despite sharp tourism declines.

Nature Air - New Site Launch

Like virtually every other industry, the global economic malaise has rocked tourism, and the companies that ultimately survive are the ones that operate leaner, maintain their brand identity in the market place, and develop more compelling connections to their prospective customer base. An immediate response by Nature Air was to examine their web site and determine if it could be more effective as both an information resource and in capturing potential customers.

We spoke with Alexi Huntley Khajavi, Commercial Director of Nature Air, and with Charles Davis, Solutions Director for Blast Advanced Media. It is interesting to note the synchronicity between the airline client and the web designers. Nature Air is more than an airline focused on the bottom line, and you can sense that even in the dialogue regarding the web site, in which the ability to inform is as important as the achieved transaction efficiencies.

Here is what Alexi had to say about Blast, "We are extremely pleased with our new website designed and developed by Blast Advanced Media. The site has delivered an instant increase in gross sales and sales conversions while providing a clear branding message that reinforces our communication and impact thru this important touch point with our customers."

As Costa Rica's premier carbon neutral airline, Nature Air has launched a new website to provide better service and information to its customers. The site, designed and developed by Blast Advanced Media, utilizes the Motivity™ Website Optimization Platform, that allows Nature Air to easily maintain the site and it integrates with Google Website Optimizer to help improve their conversion and online marketing efforts.

Presently the largest Costa Rica domestic and private charter airline in Central America, Nature Air needed a new website to help accomplish their business objectives. These objectives were to increase visibility of the company and make information about their 74 daily flights to 17 destinations within Costa Rica accessible to current and potential customers, travelers and adventure vacation-seekers alike. While best known as the world's first certified carbon neutral airline, Nature Air also works in conjunction with Costa Rican travel agencies in order to bring their customers complete Costa Rican vacation packages and deals. Nature Air also carries expanded offerings, including private charter flights as well as a bevy of air cargo services.

Because it had been several years since anything had been done with the website, Nature Air relied heavily on the expertise of Blast Advanced Media, a team compromised of strategists, creatives, and programmers to guide them through the process. By utilizing Google Analytics, Google Adwords, Google Website Optimizer and a number of other tools in close collaboration with Nature Air, Blast Advanced Media expects the new site to steadily convert more of their site visitors into flight reservations and long-time fans of Nature Air.

With information about 74 daily flights to 17 destinations within Costa Rica and constantly updated scheduling information, Nature Air chose to implement Motivity so information on the site will always be easy to keep up to date. Because of Motivity's focus on marketing, Nature Air will be able to continuously test and optimize their website and improve their online marketing and better measure their overall marketing return on investment.

Read more details on Nature Air's blog.

"We are extremely pleased with our new website designed and developed by Blast Advanced Media. The site has delivered an instant increase in gross sales and sales conversions while providing a clear branding message that reinforces our communication and impact thru this important touch point with our customers." -Alexi Huntley, Commercial Director of Nature Air

About Nature Air:
Founded in 2000, Nature Air is Costa Rica's premier airline as well as the world's first carbon neutral airline. Nature Air offers sustainable eco tourism inter-destination flights to popular vacation spots in Costa Rica, opening the way for scuba divers, swimmers, surfers, newly-weds, and families to explore the beauty of Central America. To learn more, please visit Nature Air, Costa Rica's premier airline's website.

About Blast Advanced Media:
Founded in 1999, Blast Advanced Media is a website optimization and online marketing firm. Headquartered just outside Sacramento, Blast Advanced Media provides services, consulting and training in the fields of online marketing, including search engine optimization (SEO), search engine marketing (SEM), and video search engine marketing (VSEO). Our design and development services focus on ecommerce and lead generation with an emphasis on usability & website conversion optimization. To learn more about our website optimization services, please visit Blast Advanced Media's website.

About Motivity
Motivity is the marketing and web site optimization platform for ecommerce and lead generation focused companies. Motivity makes it easy for your marketing team to improve campaign ROI and user experience with tools to analyze site activity, make and test changes, manage and verify search optimization and drive more quality traffic. The Google Website Optimizer module makes it easy to run A/B and Multivariate tests anywhere on your site(s). To learn more about Motivity which is a Google Website Optimizer Technology Partner please visit Motivity Google Website Optimizer.

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Alexi Huntley
Nature Air
(800) 235-9272
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