The wonder of moving image and film convey in just a few minutes what would require thousands of written words. You need to see and hear the jungle, ocean waters, and wildlife to really experience the depth and beauty of these destinations.
San José, Costa Rica (PRWEB) June 01, 2013
When the creative team at Costa Rican Vacations was tasked to expand the company's content, they faced a difficult decision: Would they build their information base with traditional blogging or video? Their answer was surprising. Despite the added cost and time investment, the company chose to craft a better user experience through video. Casey Halloran, CMO at Costa Rican Vacations, explained, "Text-based marketing is important, but video is the future." A year later, the organization's strategy has paid off: videos on the company's YouTube channel have received 500,000+ views and hundreds of comments from armchair travelers around the globe.
After six months of on-location filming and hundreds of hours of editing and voice-over work, the agency has published over 60 videos that showcase travel to Costa Rica, Nicaragua and Panama. Explains Adam Baker, Digital Media Specialist : "The wonder of moving image and film convey in just a few minutes what would require thousands of written words. It draws the audience into the story in a way that pictures cannot do. You need to see and hear the jungle, ocean waters, and wildlife to really experience the depth and beauty of these destinations. High-definition video delivers this feeling in a way no other medium can."
While the professionally produced videos provide an armchair passport to Central America, that's not their only purpose: these films allow travelers to truly interact with – and inspect – their hotels and destinations, before they ever make a reservation. Through video, Costa Rican Vacations enables trip-planning based on more than just fancy text and Photoshopped images. Baker emphasizes, "Video makes it very hard to manipulate content, as is so common with images – especially travel photos. Therefore the property is as it is, and is plain to see. Nothing is hidden from our clients, and this creates a continual bond of trust throughout the sales process. These videos create realistic expectations of hotels and destinations; the only surprises come with excellent service and the special details each hotel offers."
Costa Rican Vacations received an overwhelmingly positive response to their first videos, fueling the decision to launch a new video series, Frog TV. As one of the top travel agencies in Central America, the company understands that a destination and its activities are just as important as where you stay. This is the impetus behind Frog TV's engaging, short films (none runs longer than three minutes) that deliver factual whimsy, introducing travelers to the top destinations throughout Costa Rica, Panama and Nicaragua. The series also highlights exciting company events and customer satisfaction stories.
Over half a million views later, including over 300,000 hits on a video review of Costa Rican resorts, it's clear that Costa Rican Vacations has reached audience keen for video information. And Baker, who professes to have "the best job in the world," predicts that the trend will continue, as people become more travel savvy and realize how much free information is readily available.
Costa Rican Vacations is the leading Central American travel agency for personalized, socially responsible vacations. Every client is an old friend, and custom vacation packages are always created based on a traveler's unique "travel personality." Costa Rican Vacations may be reached toll-free at 1-800-606-1860, or via email to sales(at)goduesouth(dot)com.