Halloween Goes Virtual - Annie's Costumes Launches Virtual Haunted House and Costume Shop in Second Life: Mom and Pop Halloween Store Goes from Bricks to Clicks to Slick Virtual 3-D World

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Annie's Costumes, an online Halloween costume shop featuring over 30,000 costumes and accessories, announced the launch of their virtual haunted house and costume shop in Second Life. Second Life is a 3-D virtual world with almost 10 million residents registered from around the globe. This move to the virtual world of Second Life is a natural progression for this innovative mom and pop business.

We worked closely with Ten Golden Rules and LeftBank Studios to design a Second Life costume and clothing line that would reflect the true spirit of Halloween. All the classic Halloween costumes are represented from vampires to witches, from pirates to princesses.

    In 1989, Harold and Hilda Maxwell opened Annie's Costumes and Magic in South Florida. Seven years later, Shari, their daughter, designed and launched their first website, http://www.AnniesCostumes.com. By 1999, the mom and pop business expanded its website holdings, and Shari left the retail store to manage the Internet business full time. In 2003, its online Halloween costume shop was doing so well that Annie's Costumes was able to close its retail store front and move exclusively to the Internet.

"Going virtual just seemed like the next step for our costume shop," states Shari McConahay, Marketing Director for Annie's Costumes, "We worked closely with Ten Golden Rules and LeftBank Studios to design a Second Life costume and clothing line that would reflect the true spirit of Halloween. All the classic Halloween costumes are represented from vampires to witches, from pirates to princesses."

Besides the Second Life Halloween costume shop, Annie's Costumes also built a virtual haunted house which features blood stained walls and a maze of catacombs underneath the house for Second Lifers to explore and get a thrill. As a sponsor for Halloween Hall of Fame, Annie's Costumes has built a virtual museum to honor the members who have made Halloween a popular holiday.

From mom and pop business to online Halloween costume shop to virtual destination, Annie's Costumes continues to innovate and change how Halloween costumes are sold. You can visit them in Second Life here: http://slurl.com/secondlife/LeftBank%20Studios/184/80/41/?title=Annies Costumes.com

About Annie's Costumes

The Online Halloween costume shop has been providing Halloween costumes, costume accessories and related products for shoppers since 1996. Annie's Costumes provides classic Halloween costumes for adults, teens, kids and babies, costume accessories, gothic fashions, theater makeup, costume wigs, magician supplies and more.

About Ten Golden Rules

Ten Golden Rules (http://www.TenGoldenRules.com) was founded in 2003 by Jay Berkowitz. The Florida internet marketing firm, specializing in strategic planning, internet advertising, search engine marketing (SEM) and online press releases, helps companies develop ideas for converting website traffic into leads and sales by focusing on the most effective internet marketing strategies.

About LeftBank Studios

LeftBank Studios (http://www.LeftBankStudios.com) provides complete solutions for doing business virtually. The company began as a graphic design studio and has expanded to encompass architecture, artwork, texturing, scripting, fashion design, art exhibition, corporate enrichment programs and complete commerce solutions for virtual businesses.

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Michael Gustman
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