Cottman Transmission and Total Auto Care’s Web Series Honored With Two Communicator Awards For Creative Excellence

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Cottman’s “Transmission Physician” Online Educational Video Series Recognized By Largest And Most Competitive Industry Award Program

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“When we first conceptualized the Transmission Physician, we knew we were creating something special and unique in the aftermarket, and these recent awards further highlight the mark we’ve made on the industry,” said Derik Beck, vp of digital marketing.

Cottman Transmission and Total Auto Care’s groundbreaking educational video series continues to reach new heights in the industry, as the brand announced today the series was presented with two significant honors from the Communicator Awards for creative excellence in communication.

Cottman’s web series “Transmission Physician,” featuring the industry-leading animated female transmission expert, earned an “Excellence” designation from the Communicator Awards in the category of an online video in a campaign or web series. The series also earned a “Distinction” designation from the program in the category of an online video in video education.

“When we first conceptualized the Transmission Physician, we knew we were creating something special and unique in the aftermarket, and these recent awards further highlight the mark we’ve made on the industry,” said Derik Beck, vice president of digital marketing at Cottman. “We’re proud of our achievement with this web series and grateful to be recognized for our efforts by the Communicator Awards.”

With the announcement of the web series’ recognition by the Communicator Awards, Cottman’s web series now boasts a variety of accolades from across the marketing industry, including a Bronze Award in the 38th annual Telly Awards competition and a Gold Award in the 2017 Hermes Creative Awards competition.

“With every new award, the impact the Transmission Physician has had on auto care marketing trends becomes even clearer,” added Beck. “It’s both satisfying and humbling to be so thoroughly recognized for our contribution to the marketing world, both in auto care and in the broader community of creative professionals.”

The web series was conceptualized as a subtle but meaningful acknowledgement of the contributions women have made in the auto care industry. The Transmission Physician also signals to both customers and potential franchisees that Cottman is focused on creating an inclusive environment at all of its locations nationwide.

The highly decorated web series is one element of Cottman’s broader catalogue of educational digital content. Using fun, accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.

As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.

She joins the Cottman Man, the brand’s well-known namesake who has starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.

The 23rd Annual Communicator Awards honor excellence in marketing and communication. The awards program is among the largest and most competitive in the world, with more than 6,000 entries received both from the United States and internationally. The entries are judged by the Academy of Interactive and Visual Arts, which is a professional organization more than 600 members made up of media, advertising, and marketing professionals.

To view the Transmission Physician and Cottman man Video Series, visit http://www.cottman.com/videos/. For more information about the Communicator Awards, visit: http://www.communicatorawards.com. And, to learn more about Cottman Transmission and Total Auto Care, please visit http://www.cottman.com.

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Derik Beck
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