Orange County Register Communications Expands Its Real Estate
Content, Debuts New Presentation in Print and Online
SANTA ANA, Calif. (Business Wire EON/PRWEB ) March 13, 2008 --
Orange County Register Communications, Inc. today announced several
content, presentation and branding enhancements across its online and
print real estate products.
The Orange County Register’s Home Finder
sections will be renamed as OC Homes, beginning March 15.
OCRealEstateFinder.com has also been re-branded as OCRegister.com/realestate,
which leverages the strength of OCRegister.com as a recognizable brand
to consumers and advertisers.
The new online site significantly improves the depth, accessibility and
interactivity of real estate information for anyone researching,
selling, buying or improving homes in Orange County, said Glenn Hall,
chief innovation officer at Orange County Register Communications and
business editor of The Orange County Register.
“The redesigned real estate site contains an
even-richer collection of information, and its elements are better
categorized to cater to specific interests,”
Hall said. “Whether it’s
to conduct home searches or read news about the changing dynamics the
real estate market, the site is easier to navigate. It is also much
easier to find news and information relating to specific cities -- even
certain neighborhoods within those cities.”
O.C.
Communities, which provides detailed information on the 34
incorporated cities within Orange County, includes links to county
government data, crime statistics, schools, community guides, and houses
of worship.
The OCRegister.com/realestate search tool includes For Sale, For Rent
and New Homes tabs. Searches can be customized by county, city, ZIP
code, price and listing source, which includes MLS/broker listings, new
homes, foreclosure properties and classified listings.
According to Hall, Apartments and Foreclosures beats were created as new
elements for OCRegister.com/realestate and the Register’s
Marketplace pages, in response to a growing number of searches in these
topics.
Reporter Mary Ann Milbourn will cover the Apartments beat, covering new
apartment complexes, locations, availability, rent-or-buy comparisons,
pricing trends and affordability.
Reporter Andrew Galvin will cover the Foreclosures beat, which includes
local and national trends, how Orange County residents are affected,
tips on how to avoid foreclosures, and related laws.
Columnists Jonathan Lansner and Mathew Padilla maintain a home page
position on the new OCRegister.com/realestate site, with links to the
latest articles from their Lansner on Real Estate and Mortgage Insider,
respectively. Reporter Jeff Collins will also expand his role in
covering real estate.
Hall said more interactive features were also added online, so readers
could have a stronger voice and exchange opinions. The new site includes
forums, polls, and self-publishing tools to post photos, videos or
events. Home & Garden and home furnishings content have also been added
to the site, for readers looking to spruce up or improve the value of
their home.
A weekly OCRegister.com/realestate e-mail newsletter also launched as
part of the expanded content offerings. Readers can sign up to receive
the latest local news on the real estate market, latest Orange County
Home prices, and direct access to Lansner on Real Estate Mortgage
Insider blogs.
According to Mike Hodges, director of Real Estate Advertising at Orange
County Register Communications, the new print and online products are
more useful to real estate agents, builders and home-related business
interested in reaching real estate readers. Real estate ads are now
coded specifically for OCRegister.com/realestate pages, enabling
advertisers to deliver targeted messages to audiences most interested in
their products and services.
“Given economic factors and current challenges
in the real estate market, advertisers are faced with tighter budgets
and have greater expectations based on what they can afford,”
Hodges said. “We’ve
restructured our real estate advertising programs in tandem with our
content improvements to OC Homes and OCRegister.com/realestate to ensure
these products will be useful and generate results for advertisers.”
Hodges, who formerly has professional experience at a mortgage brokerage
and as owner of a real estate agency, said he understands the mindset of
advertising clients, and Orange County Register Communications has
adapted its content and advertising programs to reflect customers’
preferences and the current market conditions.
“OC Homes just launched favorable pricing and
frequency incentives to real estate agents, builders and other
prospective advertisers who want a presence in the print and online real
estate products, but may have felt priced out in the past,”
Hodges said. “We’ve
integrated search engine marketing, search engine optimization and
pay-per-click services into our marketing programs, which helps our
advertisers extend their reach across other effective online platforms
as well.”
About Orange County Register Communications, Inc.
Orange County Register Communications, Inc. of Santa Ana, Calif. is
publisher of The Orange County Register, a three-time, Pulitzer
Prize-winning newspaper. The company also publishes Web sites,
magazines, and 24 community newspapers. Orange County Register
Communications also offers a full spectrum of custom printing services,
direct mail advertising, and a full-service media services agency
specializing in creative services, database marketing, PR, and
interactive.
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