Coveo and AppDirect Partner to Bring the Power of AI Recommendations to Subscription Commerce

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Partnership offers powerful growth driver for enterprise ecommerce

“Only AI can deliver a million experiences to a million people – and the conversion benefits cannot be overstated.” - Louis Tetu, Chairman and CEO of Coveo

Coveo, the industry leader in AI-powered search and recommendations technology, and AppDirect, the only end-to-end commerce platform for succeeding in the digital economy, today announced a strategic agreement to make Coveo AI available in AppDirect's subscription commerce platform technology. With Coveo, millions of users of AppDirect-powered marketplaces will receive tailored product recommendations, helping to drive more relevant buying experiences and higher conversions.

According to analysts, 77 percent of customers have selected, recommended, or spent more money with a brand that delivers a personalized experience. The strategic alliance between Coveo and AppDirect will help make customizing the B2B buying experience for each individual faster and easier than ever before.

“Enterprise marketplaces must deliver the personalized digital experiences and recommendations that shoppers have come to expect from leading online brands, or they will simply go elsewhere,” said Louis Tetu, Chairman and CEO of Coveo. “Only AI can deliver a million experiences to a million people – and the conversion benefits cannot be overstated.”

AppDirect powers subscription commerce for service providers in a range of industries, including software, telecommunications, and manufacturing, worldwide. Now, AppDirect customers can benefit from industry-leading search and recommendation AI to deliver a superior buying experience to their own customers.

“The customer experience is among the most important differentiators in the digital economy,” said Dan Saks, co-founder and co-CEO of AppDirect. “We are very excited to work with Coveo to bring the best to our customers and help them achieve even higher conversion rates by recommending the most relevant products to each and every buyer in their marketplaces.”

Companies interested in building or improving the performance of their marketplaces should contact Coveo or AppDirect.

About Coveo

Coveo uses AI and intelligent search technologies to personalize millions of digital experiences for customers, partners, dealers, and employees. Coveo combines unified content, unified interactions and machine learning to deliver relevant information and recommendations across every business interaction, making websites, commerce, contact centers, intranets and digital properties and apps effortless, content-rich and effective. Coveo is also embedded in many leading business applications from vendors including Salesforce, ServiceNow, Sitecore, Dynamics and more. Coveo partners with the world’s largest enterprise technology players and has more than 1,500 activations in mid-to-large sized global organizations across multiple industries.

Stay up to date on the latest Coveo news and content by subscribing to the Coveo blog, and following Coveo on LinkedIn, Twitter, and YouTube.

About AppDirect

AppDirect provides the only end-to-end cloud commerce platform for succeeding in the digital economy. The AppDirect ecosystem connects channels, developers, and customers through its platform to simplify the digital supply chain by enabling the onboarding and sale of products with third-party services, for any channel, on any device, with support. Powering millions of cloud subscriptions worldwide, AppDirect helps organizations, including Jaguar Land Rover, Comcast, ADP, and Deutsche Telekom connect their customers to the solutions they need to reach their full potential in the digital economy.

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