Books-A-Million Chooses CoverCake

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Leading book reseller partners with CoverCake for Social Media trending data

"...CoverCake’s social media analytics will greatly enhance our customer’s shopping experience." -Cy Fenton, SVP IT, Books-A-Million

CoverCake, a Silicon Valley company focused on social media monitoring & analytics for the book industry, has been selected by Books-A-Million to provide social media trending data and analysis on books, authors, publishers, genres, influencers and media coverage. The data will be used on both internal and external systems to enhance merchandising and the customer shopping experience.

“Books-A-Million’s choice of CoverCake validates the quality of our platform and highlights the importance of social media trending analysis in today’s competitive retail market,” says Jeff Costello, Vice President of Sales at CoverCake. “We are very excited to work with Books-A-Million as an integral part of their social media strategy.”

“Our customers are talking about books on their favorite social media sites all the time and it is important that we listen to them,” says Cy Fenton, Senior Vice President of Information Technology for Books-A-Million. “Integrating CoverCake’s social media analytics will greatly enhance our customer’s shopping experience.”

About CoverCake
CoverCake is a Silicon Valley company bent on delivering intelligent software solutions to help guide book retailers and publishers through an industry in turmoil. CoverCake is strategically positioned to refine and revitalize book discovery and social analytics. CoverCake’s book discovery and analytics solutions are designed specifically for the book industry and are fully hosted and built to scale. CoverCake was founded by a few Silicon Valley pioneers who are very passionate about bringing innovative change to the book industry. For more information visit the company’s website at

About Books-A-Million, Inc.
Books-A-Million, Inc. is one of the nation’s leading book retailers and sells on the internet at The company presently operates 252 stores in 31 states and the District of Columbia. The company operates large superstores under the names Books-A-Million, BAM!, Books & Co. and 2nd & Charles and traditional bookstores operating under the names Bookland and Books-A-Million. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market. For more information, visit the company’s corporate website at


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Jeff Costello
(650) 265-4670
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