Jeff Costello, VP Sales at CoverCake: "Our work with Ingram signals a natural evolution of our platform that will provide deeper insights and a more robust integration for our customers..."
Mountain View, CA (PRWEB) July 24, 2012
CoverCake, a social analytics company that works exclusively with the book publishing industry to provide proprietary social media analytics and insights, today announced that it has entered into a data sharing agreement with Ingram Content Group Inc.
Ingram has developed one of the most comprehensive databases in the book industry and electronically delivers rich and multilayered varieties of book data to hundreds of book publishers and retailers worldwide. The agreement with Ingram will allow CoverCake to overlay a rich context of book metadata over social media book conversations and to provide book category analytics and influencer discovery to its customers.
The equivalent of a current, automated mass-scale market survey of books across book categories, the agreement will help CoverCake offer deep social media influencer discovery and book trends across entire industry-standard BISAC subject categories. Ingram’s data, coupled with CoverCake’s comprehensive data architecture will bring together the power of social media to discover not just how millions of people are reacting to specific books and who those people are, but how they’re reacting to entire book subjects, both at a macro and micro level.
As part of the agreement, CoverCake will provide Ingram with book category and individual trends, online influencers and book conversations both through its online dashboard and its own automated data feed.
Says Jeff Costello, VP of Sales at CoverCake: “Our work with Ingram signals a natural evolution of our platform that will provide deeper insights and a more robust integration for our customers. Our social media expertise combined with our automation in discovering conversations and people online means we’re one big step closer to connecting the dots between social media and book sales.”
CoverCake is a Silicon Valley technology company that spends all of its time finding influential people and book trends at the crossroads of social media and books. Founded in 2010, it has focused exclusively on the book industry since its inception and accordingly has developed a suite of social media tools and a level of expertise that applies uniquely to anyone involved with books. To learn more about CoverCake, visit http://www.covercake.com
About Ingram Content Group Inc.:
Ingram Content Group is a division of Nashville-based Ingram Industries Inc. The company provides books, music and media content to over 38,000 retailers, libraries, schools and distribution partners in 195 countries. More than 25,000 publishers use Ingram’s fully integrated physical and digital solutions and programs to realize the full business potential of books. Ingram’s operating units are Ingram Book Company, Lightning Source Inc., Vital Source Technologies, Inc., Ingram Periodicals Inc., Ingram International Inc., Ingram Library Services Inc., Spring Arbor Distributors Inc., Ingram Publisher Services Inc., Tennessee Book Company LLC, and Coutts Information Services. For more information, visit http://www.ingramcontent.com