Low-Tech Crack Repair Business Converting Website Hits Into Sales
The Crack Team online lead generation up 63% since last year.
St. Louis, MO (PRWEB) September 6, 2006 -- Two new features on The Crack Team’s website have significantly increased the number of online leads the foundation repair company generates. While the site has long been an integral part of the company’s business, the addition of the popular time-saving “Ask Mr. Happy Crack” and “Request an Estimate” pages resulted in a 63% increase in online leads in just one year. The Crack Team, St. Louis-based foundation repair specialists since 1985, has locations nationwide.
The Crack Team’s website, www.thecrackteam.com, receives an average 350,000 hits per month, according to Bob Kodner, president of The Crack Team. “In the last year, the percentage of those utilizing our website to request an estimate is up considerably,” he says. “Some come to the website for advice and expertise, some for the apparel and humor. We appreciate the value of the hi-tech aspect of our business, especially since our service is so low-tech we don’t even get out of the basement,” he quips.
Thecrackteam.com is more than just a way for homeowners to find simple contact information. As the company continues to add locations nationwide, it sees a growing trend in customers finding The Crack Team through online searches and adapted the site to make it a more effective business tool.
“Ask Mr. Happy Crack”, which refers to the company mascot, encourages customers to submit photos of their foundation problems. “Looking at a photo of the symptom benefits us and the customer. People who utilize this feature can get an honest assessment of their situation before they even schedule an appointment, and our ability to ‘see’ their problem beforehand makes it easier for us to provide an accurate price range, which customers appreciate,” said Kodner.
For Realtors and homeowners who desire the ease of scheduling online, The Crack Team’s “Request an Estimate” feature allows the company to reply within 24 hours to set up an appointment. “This is a hi-tech-yet-logical way for us to do everything we can to accommodate homeowner schedules,” says Kodner.
Kodner is also quick to emphasize they haven’t lost sight of the personal touch. “Clearly, there is a segment of the population that wants to call in to speak to a live voice. We always have technical professionals at our National Call Center, and regardless of our online capabilities, we realize there’s no substitute for a one-on-one conversation if that’s what the customer prefers.”
In April, thecrackteam.com was named an Official Honoree by The Webby Awards, the leading international honor for websites. The Official Honoree is a distinction that recognizes sites exhibiting remarkable achievement.
The Crack Team is an [American Society of Home Inspectors www.ashi.org (ASHI) Gold Affiliate Member. In addition to a permanent, cost-effective repair for cracks in poured-concrete foundations, The Crack Team has a solution for leaks in stone and block foundations and cracks in basement floors, patios and steps. For a free estimate, call 866-CRACK-TEAM. For more information, including the “Ask the Experts” and “Request an Estimate” features and to find the location that serves your area, visit www.thecrackteam.com. For more information about The Crack Team and company mascot Mr. Happy Crack, please contact Cary Goldwasser at 866-905-5200.
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