HSN Celebrates National Craft Month with Top Brands, Designers and Special Giveaways

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Interactive Multichannel Retailer Showcases New Crafts, Sewing and Scrapbooking Products from Provo Craft, Singer, Brother, Griffin, and Designer Anna Griffin During Special Month-Long National Craft Month Event

As part of our strategy to become the premier destination for crafts, we will be offering during this special event something for everyone, whether you’re an experienced crafter or just getting started

Interactive multichannel retailer HSN kicks off today a month-long series of special scrapbooking, crafts and sewing shows to celebrate National Craft Month in March. Throughout the month, exciting new products from some of the biggest names in the business, including Provo Craft, Singer, Brother and Anna Griffin, will debut on HSN and hsn.com.

“As part of our strategy to become the premier destination for crafts, we will be offering during this special event something for everyone, whether you’re an experienced crafter or just getting started,” said SVP of Merchandising Nancy Caplan. “HSN will celebrate the month with exceptional offers and giveaways, as well as free shipping on all National Craft Month purchases for HSN credit cardholders.”

Over 30 hours will be dedicated to crafts throughout March with fixed programming on most Monday’s (with the exception of March 22nd, crafts will be held the following day). On March 1, Singer Sewing starts the celebration with an exciting array of embroidery accessories and tools, such as the state-of-the-art Singer Professional 5 Thread Serger Machine at a special event price of $599.

Scrapbooking takes center stage on March 15 when acclaimed designer Anna Griffin introduces new ingenious paper designs on HSN and Die Cuts with a View, brings more card-making crafts and scrapbooking innovations to HSN’s customers. Additionally, Provo Craft, one of the top scrapbooking brands in the business, will return to HSN with its highly popular Cricut cutting machine for those who may have missed out during its last appearance in January.

For show times and more information on these and other exciting crafting events, log on to http://www.hsn.com.

About HSN
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel network and retail destination, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol’s Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman’s Procaps, Lancôme, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, “Timeless” by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 93 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its iPhone application. HSN customers are also able to shop via HSN’s live in-flight shopping experience, which launched in late 2009.    HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

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Brad Bohnert
HSN
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