Phyllis Brody with her ASTRA Lifetime Achievement Award
There is no one more fitting of this award than Phyllis. Phyllis lives her passion for creativity and imagination every day. Her contributions to this company, category and industry have been critical in keeping quality play experiences top of mind.
Cleveland, OH (Vocus) June 23, 2010
Phyllis co-founded Creativity for Kids over 30 years ago with a mission to stimulate and encourage children’s natural creativity through arts and crafts activities. The company pioneered the concept of open-ended creative experiences, and eventually became a leading provider of quality creative activity products for children in the United States and other countries. In addition to being an entrepreneur, Phyllis was intimately and passionately involved in supporting and growing the specialty toy industry based on a shared belief in the benefits of quality play opportunities for children. As a founding Board Member of ASTRA, she was integral to developing initiatives and programs to create a common sense of purpose and direction for specialty toy retailers, manufacturers, and sales representatives in a viable network to foster community, share ideas, and work toward shared goals.
In receiving this award, Phyllis joins a list of significant contributors in the specialty toy industry. She feels her greatest achievements come from successful collaborations at all levels of business from product ideation to sales and marketing strategies and promotions. In regard to this honor, Jamie Gallagher, current CEO of Faber-Castell USA (parent company of Creativity for Kids) said "There is no one more fitting of this award than Phyllis. Phyllis lives her passion for creativity and imagination every day. Her contributions to this company, category and industry have been critical in keeping quality play experiences top of mind."
About Creativity for Kids
Founded in 1976 by Phyllis Brody and Evelyn Greenwald, Creativity for Kids has provided imaginative, high quality, innovative arts and crafts products for children for more than 30 years. Today our products are available all over the world, giving children the opportunity to create, pretend, and play in ways that encourage self-expression and build self-esteem. Learn more about our company at http://www.creativityforkids.com. (All Creativity for Kids products are fully compliant with current U.S. toy safety standards.)
About the American Specialty Toy Retailing Association (ASTRA)
With more than 1000 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests. For more information, visit http://www.astratoy.org.
Because Community Matters, ASTRA members thank you for shopping locally.
###