"I built Craft Ideas Weekly on Facebook first to create a truly social brand forged with every interaction - even before I had officially launched our site," explains Molly. "I wanted to understand what happens when a brand is created organically by fans
Hillsborough, NC (PRWEB) November 22, 2010
With the evolution of the Internet into a social graph as Mark Zuckerberg of Facebook has recently suggested, the traditional rules of branding companies will change as well. By building its brand almost completely through social marketing channels, Craft Ideas Weekly, an online crafts magazine, has gone from being completely unknown to reaching 10,000 fans on Facebook in just over one year. This industry-leading growth proves the importance of an evolving social strategy for new brands: build them from the social network up.
The founder of Craft Ideas Weekly, Molly Fisher, has a proven success record of leading Social and eCommerce strategy for well-known companies such as Burt's Bees and others. In starting Craft Ideas Weekly, she felt it was important to create a brand with a completely social and interactive foundation.
"I built Craft Ideas Weekly on Facebook first to create a truly social brand forged with every interaction - even before I had officially launched our site," explains Molly. "I wanted to understand what happens when a brand is created organically by fans and friends."
What happens is it develops a loyal following very quickly.
"Today's consumers are savvy and have tons of information available to them...literally at their fingertips. Whether you are a new or established brand, using marketing channels to talk at customers rather than with them is a losing game. They expect a personally-tuned experience, and the only way to do that is to make that concept a part of the brand," Molly adds.
Craft Ideas Weekly currently has a loyal and growing fan base of artists and crafters primarily in the U.S. Their website, email newsletter, and Facebook page covers craft ideas, craft news and craft events, craft tutorials, and interviews with artists, creative and handmade business owners, and celebrities who have creative hobbies.
Recent popular topics covered by Craft Ideas Weekly include:
1. Craft Ideas Weekly's Interview With Amy Sedaris about her book "Simple Times - Crafts For Poor People"
2. Tutorial on How To Make A Rag Doll
3. Viral Crafting: The History Of The American Sock Monkey
See additional crafts topics and more at CraftIdeasWeekly.com.
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