Craig Morgan: Back to Bragg, presented by Case IH.
Racine, WI (PRWEB) October 23, 2008
Case IH, a global leader in farm equipment, recently launched a new Web site to present its unique relationship with country music star Craig Morgan - CraigMorgan.CaseIH.com.
The partnership was born after Morgan released the video for his Billboard Top Ten song "International Harvester." The video features a hardworking farmer and - you guessed it - an International Harvester Axial-Flow 1460 combine. International Harvester is what the "IH" in Case IH stands for, and the company has been producing its legendary Axial-Flow combine line for more than 30 years.
Together, Case IH and Craig Morgan are saluting the American farmer through both the "Craig Morgan International Harvester Tour, Powered by Case IH," and a Web site, CraigMorgan.CaseIH.com.
The new site gives users access to behind-the-scenes photos of Morgan taken during the taping of the Great American Country television special, "Craig Morgan: Back to Bragg, presented by Case IH." It also includes the latest concert tour schedule, concert photos, the latest news, and working photos from Morgan's farm near Nashville, Tenn.
Morgan is the proud new owner of a Case IH Farmall® 55 tracto r, complete with a Case IH front-end loader and backhoe. The tractor was a gift from Case IH in recognition of the new partnership and as a thank you for helping bring farming into the spotlight.
"I'm not your traditional farmer, of course, but like a lot of people who live in the country and own acreages or small farms, I rely on a good tractor - for both fun and function!" says Morgan. "I've used my Case IH Farmall to till the garden, to create food plots for wildlife and to make and groom dirt bike trails. We get a lot of use out of it."
Vice President of the Case IH North American Agricultural Business Jim Walker ceremonially presented the tractor keys during a concert appearance near Case IH headquarters in Racine, Wis., this summer, and the tractor was later delivered by Case IH representatives to Morgan's farm.
"Craig Morgan stands for a lot of the same things Case IH stands for - pride in our agricultural heritage and a strong belief in the value of hard work - which is evidenced in the lyrics to his hit song," says Jim Walker, vice president, Case IH North American Agricultural Business.
"We share a commitment to the American farmer and rural living, and we hope CraigMorgan.CaseIH.com, along with the concert tour, help build excitement around and pay tribute to that tradition," adds Walker.
CraigMorgan.CaseIH.com will be updated regularly with the latest Craig Morgan news and will also be expanded in the future to include information from Case IH experts and Morgan on tractors and farming.
Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment - for those who demand more. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; and site-specific farming tools. Case IH is a brand of CNH (NYSE: CNH), a majority-owned subsidiary of Fiat Group (FIA: MI).
For more information on Case IH call 1-877-4CASEIH or visit us on the World Wide Web at http://www.caseih.com.
For more information on the Craig Morgan International Harvester Tour, Powered by Case IH visit: