Using high-quality original content is an integral part of a company’s overall online marketing strategy.
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Toronto, Canada (PRWEB) June 26, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is announcing its top tips for creating engaging content.
“Using high-quality original content is an integral part of a company’s overall online marketing strategy,” says Andy Wu, business development manager at Numero Uno Web Solutions. “It also shows search engines like Google, Yahoo!, and Bing, as well as customers, that the brand is relevant, current, and a trusted online authority.”
While the main focus of search engine optimization is often the written word, companies can also garner attention by using podcasts, video blogs, infographics, and other visual content, Wu explains. After all, some users would rather watch a video to learn about a brand than read a story.
“Great content can also help generate links to pages from other web sites, bloggers, and authors. These inbound links can help boost your search engine rankings,” Wu adds. “At the same time, to be engaging, content has to be relevant, which means it has to adapt and evolve. To attract additional traffic, smaller firms can branch out with videos on YouTube or Vimeo, custom slideshows on SlideShare, or Pinterest pin boards.”
There are a number of strategies smaller firms can use to ensure their online content is as engaging as possible, whether it means writing a blog post, creating a video, or designing a web site, says Wu.
According to Wu, online users like to interact with content that attracts their attention, enticing them to learn more—that’s why compelling headlines are so important. It doesn’t matter if you write the greatest blog entry ever or create a brilliant video if no one sees it. That said, headlines still tell users what they can expect; if the content doesn’t deliver, it could be worse than being ignored.
Today’s online content is much more informal, says Wu. To attract the widest audience and increase the odds of repeat visitors, smaller businesses need to create content that is easy to understand. Writing the same way one speaks can be seen as being more authentic and real, as opposed to writing stuffy copy bogged down with polysyllabic words. Online users are more likely to return to a site where the content is easy to understand, advises the Numero Uno Web Solutions expert.
“Engaging content goes beyond the written word. In fact, smaller companies that rely solely on copy or any one media channel to connect with users are limiting their options,” Wu observes. "Organizations that use a variety of multimedia channels will reach a larger audience.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).