Former Ted.Perez Executive Joins BLITZ : Agency Names Eric Perez as New Group Creative Director

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Interactive marketing agency BLITZ has announced the appointment of Eric Perez as the new group creative director. The former principle and creative director of Ted.Perez + Associates, an acclaimed advertising agency for media and entertainment, will be responsible for the operations of the creative department, overseeing the process, methodology, strategy and vision for all client accounts. Eric will also be responsible for ensuring the highest standards in creative and user experience quality throughout all agency work. Perez brings 15 years of experience in designing interactive destinations and compliments BLITZ’s extensive portfolio of talent, which combines technical expertise and creative muscle.

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We are thrilled about Eric's addition to the BLITZ team, as he brings a wealth of knowledge and experience in managing creative teams and driving award-winning work

"We are thrilled about Eric's addition to the BLITZ team, as he brings a wealth of knowledge and experience in managing creative teams and driving award-winning work," says Ken Martin, Chief Creative Officer at BLITZ. "His immensely strong talent to craft clever and engaging creative strategies will enhance our ability to deliver immersive experiences that excite, inform and entertain customers."

Eric joins BLITZ with the expertise of guiding creative teams in building action-oriented engagements, and leveraging his vast knowledge of animation, print and interactive design. As creative director for new media at CMP Entertainment Group/Deadline Advertising, Eric was tasked with reinvigorating the theatrical, TV, home entertainment and games verticals. Eric also led the creative teams at Ted.Perez + Associates, where he spearheaded the design and development of interactive campaigns for a number of theatrical properties; most notably Pirates of the Caribbean, Ice Age and Terminator 3. He has also served as associate creative director at Genex Interactive, an AdWeek Top 50 Interactive Agency.

Eric has held several positions at dna studio, Warner Brothers, and Cimarron Group (formerly Cimarron/Bacon/O'Brien). In his roles, he helped oversee the approaches and standards for creative production for a number of campaigns, including HarryPotter.com, among others. Through Eric's leadership, the respective agencies won a number of awards from several prestigious groups, including SXSW, the One Show, Communication Arts, and the Webby, Key Art, CLIO and Addy Awards.

"BLITZ's reputation is built on combining the strengths of two ridiculously talented disciplines – technology innovation and creative execution – a rarity for interactive firms," said Perez. "I look forward to working with a team that is not only capable of imagining the next generation of interactions; but has the technical expertise to make these robust visions into reality."

About BLITZ

BLITZ is an interactive marketing agency that brings brands to life by developing immersive, entertaining and imaginative experiences. BLITZ constantly invents new ways to excite, inform and entertain customers through brand destinations that make audiences want to learn more, go deeper, "play" longer and participate in an active digital two-way conversation. BLITZ has developed revolutionary consumer experiences and campaigns for some of the world's most exciting brands including Microsoft, GE, Adobe, Disney and NBC Universal. BLITZ is available online at http://www.BlitzAgency.com.

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Chris Michaels
Fusion PR for BLITZ
310-481-1431, Ext. 1
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