Adobe Unveils Creative Suite 4, Milestone Software Release : Powerful Cross-Media Capabilities and Cutting-Edge Workflows Enrich and Inspire Creativity

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Adobe Systems Incorporated (Nasdaq:ADBE) today announced the Adobe® Creative Suite® 4 product line, a milestone release of the industry-leading design and development software for virtually every creative workflow. Delivering radical workflow breakthroughs that bring down the walls between designers and developers and packed with hundreds of feature innovations, the new Creative Suite 4 product line enhances the creative process across print, Web, mobile, interactive, film and video production. Adobe Creative Suite Master Collection CS4 combines all of Adobe's new design and development applications, technologies and services in a single box—the most comprehensive creative environment ever delivered.

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I work with webmasters and teachers on design and development of their individual school websites. Adobe Creative Suite 4 Web Premium increases my day-to-day productivity by streamlining everyday tasks and helps me educate and bring users along faster with the New CSS Rule dialogue that teaches users to follow the correct workflow.

Adobe's biggest software release to date brings to market:

Six Creative Suite 4 Editions including:

Design Premium Design Standard Web Premium Web Standard Production Premium Master Collection Also 13 point products, 14 integrated technologies and seven services including:

InDesign® CS4 Photoshop® CS4 Extended Photoshop CS4 Illustrator® CS4 Acrobat® 9 Pro Dreamweaver® CS4 Flash® CS4 Professional Fireworks ®CS4 Contribute® CS4 After Effects® CS4 Adobe Premiere Pro® CS4 Soundbooth® CS4 OnLocation® CS4 Encore® CS4 Bridge® CS4 Device Central® CS4 Dynamic Link® Media Player® Version Cue® CS4 New Features

A simplified workflow in Adobe Creative Suite 4 allows users to design across media more efficiently by making it easier to complete common tasks and switch between mediums without leaving a project.

InDesign CS4 includes a new Live Preflight tool that allows designers to catch production errors and a newly customizable Links panel to place files more efficiently. The revolutionary new Content-aware Scaling tool in Photoshop CS4 and Photoshop CS4 Extended automatically recomposes an image as it is resized, preserving vital areas as it adapts to new dimensions. An expanded version of Dynamic Link in CS4 Production Premium enables users to move content between After Effects CS4, Adobe Premiere Pro CS4, Soundbooth® CS4, and Encore® CS4, so updates can be seen instantly without rendering. Designers using the Adobe Creative Suite 4 product family will be able to gain unprecedented creative control using the new expressive features and visual performance improvements in Adobe Flash Player 10 to deliver breakthrough Web experiences across multiple browsers and operating systems. Flash CS4 now offers the ability to apply tweens to objects instead of keyframes, providing greater control over animation attributes. Also in Flash, the new Bones tool helps create more realistic animations between linked objects. Adobe ConnectNow, an online service* of Acrobat.com, can be accessed from InDesign CS4, Illustrator CS4, Photoshop CS4 Extended, Flash CS4 Professional, Dreamweaver CS4, Fireworks CS4, and Acrobat® 9 Pro, allowing real-time collaboration with two colleagues or clients. Designers can also share color harmonies with Adobe Kuler®, which is now accessible from within InDesign CS4, Illustrator CS4, Photoshop CS4, Flash CS4 and Fireworks CS4. Quotes

Shantanu Narayen, president and chief executive officer, Adobe

"Designers and developers are shaping the way that people consume information, share ideas, sell products, tell stories and create memorable experiences—in print, online and via mobile handsets." "Whether you're creating a rich Internet application, a video or a best-selling magazine, Adobe Creative Suite 4 delivers powerful cross-media technologies that have the ability to elevate products, brands and ideas above the clutter." Eric Snowden, senior creative director and product development, Digital Media and eCommerce, Atlantic Recording Group, a wholly owned subsidiary of Warner Music Group on Creative Suite 4 Master Collection

"Our internal teams often share assets for cross-media projects and campaigns to deliver a consistent and unified brand for our artists." "The enhanced interface and integration among the suites and products in Adobe Creative Suite 4 Master Collection gives us unprecedented efficiency in our workflow as we leverage assets between our print, online, video, and mobile projects—allowing us to continue to innovate and deliver unique content to promote our artists and extend their fan base." MJ Anderson, vice president of creative services, Trekk Cross-Media on Creative Suite 4

"With the release of Adobe Creative Suite 4 Design, Web, and Production Premium software Adobe shows its commitment to creating solutions that move the industry forward with best practices and cutting-edge creativity. We're consistently in awe of the job Adobe does and appreciate the opportunity to use Adobe solutions to do great work for our clients." James Lockman, owner, Working Words & Graphics on Creative Suite 4 Design Premium

"The ability to add interactivity to pages in Adobe InDesign CS4 and export as a SWF file that runs in Adobe Flash Player enables us to evolve the services we offer to clients and help them create new revenue streams." "Online content or other publications with interactive buttons and page transitions combine the feel of interacting with paper with the convenience of online access. These digital versions of traditional print publications extend the long-term health and prosperity of our clients by increasing their reach and attracting new audiences." Tim Stack, Web Academy coordinator, trainer (and Adobe Education Leader), Utah Education Network on Creative Suite 4 Web Premium

"I work with webmasters and teachers on design and development of their individual school websites. Adobe Creative Suite 4 Web Premium increases my day-to-day productivity by streamlining everyday tasks and helps me educate and bring users along faster with the New CSS Rule dialogue that teaches users to follow the correct workflow." Jamie Kosoy, associate technical director, Big Spaceship on After Effects CS4

"I'm really excited about the XFL support in Adobe Flash CS4 Professional. The idea that we can take content from different programs, such as Adobe After Effects CS4, and collaboratively edit files in Flash CS4 Professional is a great direction for the platform and a stepping stone toward true collaboration." Pricing and Availability

Adobe Creative Suite 4 will be available through Adobe Authorized Resellers http://www.adobe.com/buy and the Adobe Store at http://www.adobe.com/go/gn_store.

Estimated street price for: --

  Adobe Creative Suite 4 Design Premium will be $1799USD   --

Adobe Creative Suite 4 Web Premium will be $1699USD   --

Adobe Creative Suite 4 Production Premium will be $1699USD   --

Adobe Creative Suite 4 Master Collection will be $2499 USD   --

For a limited time, validly licensed customers of eligible versions of Adobe Creative Suite, Adobe Production Studio and Macromedia Studio will be able to upgrade to Creative Suite 4 for the CS3 upgrade price. For more detailed information about features, upgrade policies, pricing, and international versions please visit http://www.adobe.com/creativesuite.

Multimedia

Press kit: http://www.adobe.com/go/pr_cs4presskit

  Videos: Shortcut to Brilliant http://www.adobe.com/brilliant

  CS4 Animation tv.adobe.com/#vi+f1556v1682

  Customer videos: Savannah College of Art & Design http://www.adobe.com/education/products/creativesuite/customers/hed/savannah- college/index.html

  Helpful links   Adobe website http://www.adobe.com/

  Creative Suite website http://www.adobe.com/products/creativesuite/

  Adobe Flash Player website http://www.adobe.com/go/astro

  Adobe TV tv.adobe.com/

  Adobe Students Facebook Page http://www.new.facebook.com/Adobe

  RSS Feeds: http://www.adobe.com/support/rss/

Technorati tags – Adobe, Creative Suite 4, CS4, Designer, Developer, InDesign, Photoshop, Flash, Acrobat, Dreamweaver

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit http://www.adobe.com.

Contacts   Denise Styerwalt 408-536-6393 dstyerwa@adobe.com

  Nellie Wong 650-520-5524 Nellie.Wong@edelman.com

© 2008 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Acrobat, Adobe Premiere, After Effects, Contribute, Creative Suite, Dreamweaver, Encore, Fireworks, Flash, Illustrator, InDesign, Kuler, Macromedia, OnLocation, Photoshop, and Soundbooth and VersionCue are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners in the United States and/or other countries.. Prices listed are the Adobe direct store prices; reseller prices may vary. Prices do not include tax or shipping and handling.

*Some products mentioned may allow you to access certain features that are hosted online ("online services"), provided you have a high-speed Internet connection. The online services, and some features thereof, may not be available in all countries, languages, and/or currencies and may be discontinued in whole or in part without notice. Use of the online services is governed by separate terms of use and by the Adobe Online Privacy Policy, and access to these services may require user registration. Some online services, including services that are initially offered at no charge, may be subject to additional fees. For more details and to review the terms of use and Online Privacy Policy, visit http://www.adobe.com.

This press release contains forward looking statements, including those related to Adobe's future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not undertake an obligation to update forward looking statements.

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