If you look at our core business model, what it really comes down to is helping people save money. Regardless if it is on a bank checking account, credit card interest rates or business incorporation fees, our goal is to save people money, period.
Delray Beach, Florida (PRWEB) May 17, 2012
BankAds, a leading provider of advertising solutions for the banking and credit card industries, announced that it has signed an exclusive agreement to acquire CreditCards.net from Acme Media LLC, a leading online publishing company based out of New York. Sean Sullivan, Co-Founder of BankAds, said the following regarding the acquisition.
“CreditCards.net is an incredible domain name, and in my opinion could easily be considered the most valuable .net domain name ever. I am extremely pleased that we were able to work with Keith Levenson, CEO and Founder of Acme Media to complete this deal. He is someone with an incredible record of success and insight and this acquisition is critical for BankAds. Moving forward, the re-launched CreditCards.net property is going to be the cornerstone for our credit card advertising business within BankAds.
We have re-launched the site and given it a completely unique design and approach, not just with regard to the service itself, but also the corporate image and the brand we plan to firmly establish within the U.S. market. BankAds has a very clear goal and frankly that is to create an experience where consumers are not only be presented with factual information and top credit card offers from all major companies, but are also engaged in an experience that is not stressful or intimidating.”
Aside from having up-to-the-minute information on the best credit card offers available from most major card issuers and banks, CreditCards.net also features a lot of articles written by a knowledgeable editorial news staff, some of which are based out of the South Florida headquarters. BankAds is in early negotiations with some well known financial news writers about joining the team in their base office. According to Sullivan, they have even convinced a couple to agree to start writing under “pen names” temporarily.
Further adding, “BankAds being a new company, it is not always easy to get really great writers to jump ship. So we’re fine with some taking a wait-and-see approach before coming over full time. We have a very long time horizon for this company and we really are trying to up the game and increase the quality of the overall experience for the visitor to any of our financial websites.”
One thing that certainly sets BankAds apart from many of its competitors is the sheer number of sites that it owns and/or controls. While the company is relatively unknown within the industry, for some time now it has been increasing the size of its internet footprint. Even acquiring other sites outside of the core business. BankAds has other properties that it feels can be of use to consumers, but small business owners as well. Many of those sites and services are currently being offered free of charge to anyone who wish to use it.
Sullivan explained, “A lot of our other properties are focused on helping the small business owner. We recognize that small businesses are the backbone of the US economy, so whenever we possibly can we’ll offer some kind of service or product for free.”
This approach seems a bit odd coming from a company that operates in advertising and finance, both industries not known for being “charitable.”
According to Sullivan, BankAds is fortunate to be in a position where they have the opportunity to give back in those areas where it is needed the most – small business and helping consumers.
“If you look at our core business model, what it really comes down to is helping people save money. Regardless if it is on a bank checking account, credit card interest rates or business incorporation fees, our goal is to save people money, period.”
BankAds almost sounds like an aggressive capitalist mixed with a consumer advocate. Who knew the two could be one in the same?
BankAds is based out of Delray Beach, Florida.