Deerfield Beach, FL (PRWEB) January 24, 2012
Within the last decade, America has experienced a re-fi boom followed by a bust. The country is still in a recession, looming in the shadow of a few years ago when loans were given out freely, and mortgage brokers and banks prospered. Mortgage shops have struggled to remain competitive in an industry with tighter lending guidelines and decreased consumer spending. Titan List & Mailing Services, Inc., a leading direct mail and data list advertising firm specializing in the mortgage industry since 1998 (around before the explosion and crash), offers their insights on generating qualified borrower referrals (even during a recession).
Justin Restaino, vice president of Titan List & Mailing Services, Inc., was recently interviewed by The Niche Report for a leading article. The article, entitled ‘Center Stage With Titan List & Mailing Services,’ discusses advertising strategies that have consistently been successful in generating new qualified customers.
“Our approach to generating business for our clients relies heavily on utilizing targeted credit data from the 3 credit bureaus and pairing the data with effective (and compliant) mail pieces.”
As a veteran in the advertising industry specializing in targeted data and direct mail campaigns specifically for the mortgage industry, Justin has developed a reputation as the ‘go-to guy’ for successful marketing efforts.
“By utilizing credit data and direct mail campaigns, mortgage shops can virtually eliminate borrowers that do not qualify for their underwriting guidelines,” said Restaino. “The ideal customer can be targeted with a direct mail campaign. Unlike other forms of advertising such as radio, tv, or even print, a mail campaign can focus on specific criteria such as credit data. Direct mail using credit data is essentially a ‘pre-qualified referral’ - The customer receives the mail piece, and takes the initiative to call based on a ‘pre-qualified’ offer’.”
In the wake of the dot com era where Google SEO optimized websites and Facebook / Twitter Social Media marketing are the newest buzzwords, Restaino smiles when asked about the death of direct mail in favor of newer tech savvy marketing methods. “To end all debate, direct mail paired with credit data will generate the consistent results needed to remain profitable in today’s mortgage market. Even with the explosion of internet marketing, the ROI of a direct mail campaign using a properly targeted data list is nearly impossible to match. The quality of the data is very important; Much like high quality cars, you get what you pay for. The same goes for quality direct mail products. If something seems too good to be true, it is.”
About Titan List & Mailing Services, Inc.
Titan List is a full service Advertising and Design agency specializing in Data Lists, Direct Mail, Website / Graphic Design, and Internet Marketing / Search Engine Optimization. Titan List has a team of highly qualified individuals with over 30 years of experience in the marketing trends that fit your business. Let Titan List maximize your business potential through marketing expertise and creative design.
http://www.TitanLists.com | 800.544.8060