Credit unions face a more competitive business environment as they go toe to toe with banks. Building a game plan for social recruiting and leveraging Facebook is one of the most innovative and cost effective ways to target passive candidates.
Gloucester, Mass. (PRWEB) April 18, 2012
HireClix CEO Neil Costa will present a session on Facebook recruiting this week at the annual Credit Union National Association (CUNA) Human Resources, Training and Development Council Conference. The seminar focuses on how credit unions can utilize Facebook to build their employment brands, recruit passive candidates and diversify their recruitment advertising strategy. Costa will present the Facebook recruiting sessions on Thurs., April 19 at 10:15 a.m. and 1:30 p.m. at the council conference hosted at the San Antonio Marriott Riverwalk in San Antonio, Texas.
“Social recruiting has a lot of noise but our goal is to provide human resources professionals at credit unions with practical steps to get started on Facebook,” said Neil Costa, CEO and founder of HireClix. “Credit unions face a more competitive business environment as they go toe to toe with banks and their need for great people is pushing them to get creative when searching for talent. Building a game plan for social recruiting and leveraging Facebook is one of the most innovative and cost effective ways to target passive candidates. We will spend time in the session demystify the use of Facebook for human resources and provide a practical, cost effective game plan they can use for their credit unions.”
Costa is the founder and CEO or HireClix, a recruitment marketing agency based in the Boston-area. At HireClix, Costa and his team develop and manage innovative social recruiting campaigns for clients in many diverse industries. Costa has 15 years of experience in targeted digital advertising, search marketing and online recruitment advertising. He frequently speaks on topics regarding the innovative use of digital recruitment marketing to change the way organizations find and recruit talent, as well as the challenges and opportunities of today’s job market.
Costa’s session will include the initial steps to take to create a presence on Facebook, targeting candidates with Facebook ads and safe recruiting practices to follow when using Facebook recruiting. Costa will also share real-world case studies demonstrating the effectiveness of Facebook recruiting.
The CUNA HR and Training and Development (HR/TD) Council is dedicated to the fundamental purpose of being the foremost credit union association of HR and Training & Development professionals. Attendees at the CUNA conference can earn up to 16 recertification hours toward their PHR, SPHR and GPHR recertification through HCRI (Human Resource Certification Institute). Three certification credits are offered to attendees of the pre-conference workshop and 13 to those attending general sessions and breakouts. More information about the CUNA HR/TD Council Conference is available at http://www.cunahrcouncil.org.
HireClix is a digital recruitment marketing agency that helps corporate recruiting teams, staffing firms, and other businesses get practical results by delivering customized recruitment marketing campaigns. HireClix is focused on building employment brands to find quality candidates through innovative recruitment marketing strategies and zealous support. Leveraging search engine optimization, pay-per-click recruiting, interactive advertising and social media, HireClix helps companies move beyond job boards and realize better results on their recruitment marketing investment. Contact HireClix at 888.419.CLIX or by email at contact(at)hireclix(dot)com.