CREDITZ® Introduces Digital Promotional Currency Integrated with Mobile and Digital Signage at National Retail Federation (NRF) Convention in NYC

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CEO America, Inc. (OTC: CEOA.PK) today announced that it will be introducing its fully-integrated promotional currency, micro-payment and loyalty system at the National Retail Federation’s (NRF) Annual Convention in New York City, January 13 – 16, 2008.

Retailers are seeking marketing solutions using today’s technologies to increase revenues, reduce costs and most importantly enhance the intimacy with their customers.

CEO America, Inc. (OTC: CEOA.PK), exclusive US licensee of CREDITZ® Digital Currency, today announced that it will be introducing its fully-integrated promotional currency, micro-payment and loyalty system at the National Retail Federation’s (NRF) Annual Convention in New York City, January 13 – 16, 2008.

NRF’s annual convention is the retail industry’s premier event, bringing together global retail leaders that are shaping the future of the industry and providing a showcase for business and technology innovation.

In addition to showcasing its highly-efficient micro-payment, mobile payment and virtual terminal system, CREDITZ will be demonstrating its integration with Provision’s 3D holographic digital signage system.

This revolutionary marketing concept will demonstrate a unique, integrated promotional system that features digital content, Provision’s innovative 3D holographic display with CREDITZ promotional currency that drives increased product sales. The program will demonstrate how the Provision/CREDITZ Digital Currency in-store promotional display system a) enhances how shoppers experience in-store merchandizing, b) incentivizes purchase behavior change and c) pays consumers promotional currency for that behavior.

“CREDITZ Digital Currency and Provision’s truly amazing visual experience for retailers and their customers represents the future of retail,” stated David Vaters, Chairman of CEOA. "Imagine the consumer being greeted at the store entrance with a floating 3D image, informing them about new products and services and then offered Digital Currency to purchase or look for products in aisle 14 of the store!"

He further stated, “Retailers are seeking marketing solutions using today’s technologies to increase revenues, reduce costs and most importantly enhance the intimacy with their customers." Vaters also added, “We are thrilled to be working with Provision to bring this exciting value proposition to the American retail industry.”

Also being demonstrated at the NRF is the CREDITZ Mobile Digital Payment system (“MDP”), which gives CREDITZ Account Holders direct access to all the inherent benefits of CREDITZ right from their cell phone, PDA or other mobile communications device. Powered by IBM System i technology, CREDITZ facilitates quick, easy and free “person to person” digital transactions within the CREDITZ loyalty payment system in most mobile environments.

CEOA’s management believes the ability for consumers to use their mobile devices for convenient digital purchases and merchants to accept a secure mobile payment is a valuable feature that could potentially have broad adoption throughout North America. According to the Mobile Industry 2007 statistics, mobile devices now total over 1 Billion worldwide.

David Vaters, also stated, "Merchants and marketers are seeking new ways to monetize their foot traffic and enhance intimacy with their customers. CREDITZ is now available through merchant services and ISO organizations or directly from CEOA.” Vaters added, “We are interested in introducing our Digital Payment system to merchants in the US, who wish to pilot acceptance of CREDITZ Digital Currency at their Point-of-Sale terminals.”

About CEO America, Inc.
CEO America, Inc. (OTC: CEOA.PK) has the exclusive US licensee of the CREDITZ® Digital Currency System. Utilizing IBM’s latest database and Series I infrastructure technology, CREDITZ is designed as a global loyalty payment and marketing system that replaces cash, and provides spendable CREDITZ Digital Currency to consumers. CREDITZ are paid to customers for behavior, and merchants can earn incremental revenue from that behavior. CREDITZ is the first payment system to integrate 21st Century technology micro-payments, loyalty, marketing and business intelligence into an offline and mobile operating platform. It is the world’s first Digital Currency — the transaction and marketing engine for the digital economy.

For more information, call Larry Bracco at 702.835.9288 or go to http://www.creditz.com

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Larry Bracco
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