Opening a Coffee Shop? Coffee Business Consultant Offers Tips on Choosing Products and Equipment

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Greg Ubert, founder and president of coffee roaster and coffee business consulting firm Crimson Cup Coffee & Tea, discusses the role that top-quality coffee products and equipment play in opening a coffee shop.

Seven Steps to Success in the Specialty Coffee Industry
We’ve done more than 20 years of research on the finest equipment so that our customers do not have to.

Investing in superior coffee products and top-of-the-line equipment vastly increases the odds of success in opening a coffee-shop, according to Greg Ubert, founder and president of Crimson Cup Coffee & Tea, a coffee roaster and coffee business consultant with 20 years of industry experience.

“Don’t skimp on products and equipment when creating a coffee shop business plan,” Ubert said. “Any money saved by buying lower-grade coffee or used equipment in the beginning will be lost several times over as customers leave your shop and don’t come back.”

When creating a coffee shop business plan, entrepreneurs should prioritize investing in what matters most: high-grade coffee and associated products, top-flight equipment and comprehensive coffee business training, he said.

“I had a potential customer who spent $200,000 on design, furniture, and lighting then couldn’t afford to buy new espresso and coffee equipment. That’s why I tell clients not to spend a lot of money on aesthetics.”

Essential coffee-shop equipment includes at least a two-group espresso machine, two espresso grinders, one coffee grinder, one gourmet airport coffee brewer, one commercial blender, filtered water, and paper coffee cups with raised lids.

“The espresso machine is the heart of any coffee shop; if it quits your business shuts down,” he said. “Buy the best machine you can afford, learn how to maintain it properly, and you can expect seven to nine years of reliable service. We’ve done more than 20 years of research on the finest equipment so that our customers do not have to.”

High-quality coffee beans, syrups, milk and other ingredients are another part of the equation in creating a coffee shop business plan. “Specialty coffee consumers demand top quality. And, since quality ingredients cost only pennies more per serving, it’s illogical not to buy the best,” he said.

“Line up suppliers who can supply top-quality roasted beans and other ingredients on a timely basis, so you’re always serving the freshest, best-tasting coffee available.”

The final criterion for success in opening a coffee shop is investing in comprehensive training. “Training is so important that Crimson Cup offers free training to our customers. One of our consultants will work with you at no charge through the opening day of your coffee shop. We invest in our customers’ business . . . their success is our success.”

Ubert offers more tips and a blueprint for a coffee shop business plan in his book, Seven Steps to Success in the Specialty Coffee Industry. Now in its second printing, this common-sense guide covers everything an entrepreneur needs to know about opening a coffee shop. The company also offers fresh-roasted coffee and top-quality equipment and supplies.

To learn more or to schedule an initial consultation, call 888-800-9224 or visit the Crimson Cup website.

About Crimson Cup Coffee & Tea

Since 1991, Crimson Cup Coffee & Tea has roasted and packaged quality, great-tasting coffee in Columbus, Ohio and taught independent business owners how to be successful in specialty coffee. In 2007, Crimson Cup opened its first company-owned coffee house, which joined a network of more than 350 independent coffee houses, grocers, college and universities, and food service operations across 25 states that serve Crimson Cup beverages. For more information, visit ccct042312.

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Cheryl Claypoole
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