Crisis PR Training Vital to Averting Problems Before They Develop, says PR Expert Dobson

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"Preparation is key to crisis public relations as companies learn to interact with media in a way that is beneficial to brand values," said PR expert Brian Dobson

In news interviews, brands can be helped or hindered by how managers discuss products and issues. Dobson Media Training™, with our fully equipped video studio and state-of-the-art editing suite, can help companies practice message delivery in simulated TV, radio and print media interviews

“Preparation is vital to effective crisis PR and media training is an important tool to help prepare top managers to meet news reporters when things go wrong,” said Brian Dobson, of Dobson Communications, a public relations firm expert in brand building and CrisisPR.

”Simulated TV, radio and press interviews in the Long Island, New York, studio Dobson Media Training™ can be useful to focus managers on public perceptions about their businesses, and on how they can communicate brand values or explain brand crisis, if it hits,” he added.

“The Dobson Media Training team includes seasoned professionals Brian Dobson and Hugh Daly. Dobson headed PR at a Fortune 50 and began his career as a journalist at Dow Jones and Reuters. Daly is an award winning Director of Photography and has helped train people in companies and the military,” the company said.

“In news interviews, brands can be helped or hindered by how managers discuss products and issues. Dobson Media Training™, with our fully equipped video studio and state-of-the-art editing suite, can help companies practice message delivery in simulated TV, radio and print media interviews," he added.

Dobson Media Training was formed by Dobson Communications, based in Ridgefield, CT, and online at http://www.DobsonPR.com, is a marketing communications and issues management and Crisis PR full service public relations firm. For information about DobsonPR.com contact Barbara Green at 203-894-9240 or Barbara_Green (at) DobsonPR (dot) com.

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Barbara Green
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