Washington, DC (PRWEB) February 15, 2008
Award-winning crisis communications firm Levick Strategic Communications today announced the availability of an important new book, "Stop the Presses: The Crisis and Litigation PR Desk Reference," via online retailer Amazon.com.
"Stop the Presses," authored by Richard S. Levick and Larry Smith, with an introduction by marketing legend Jack Trout, provides new and practical insights into the events and developments that have radically transformed high-stakes communications over the past few years.
"STOP THE PRESSES" AVAILABLE AT AMAZON
"Stop the Presses" is available for purchase at Amazon.com for a cost of $29.95. Book excerpts are available on the Levick web site. Volume discounts are available; please contact Michelle Deschenes at 202-973-5306 or via e-mail at mdeschenes at levick.com for pricing information or to place a bulk order.
How does web site optimization drive crisis management? What impact will blogs have on corporate brands? How should your company respond to a data breach, a disgruntled employee, or an SEC investigation? "Stop the Presses" combines Levick's global experiences with analyses, case studies, and best practices to educate the marketplace as the stakes get ever higher in the Court of Public Opinion.
"Professionals like Richard Levick and Larry Smith are the necessary complement to strategists like me," said Jack Trout, President of Trout & Partners and author of numerous marketing classics, including the bestselling "Positioning: The Battle for Your Mind" and "The 22 Immutable Laws of Marketing." "They've been salvaging reputations and rescuing brands for decades now. This book distills the wisdom they've gained as a result."
CRISIS COMMUNICATIONS ADVICE FOR LEGAL AND PR TEAMS
Understanding that crises are best avoided or resolved when legal and communications teams work together, "Stop the Presses" provides professionals with the tools they need in a fast-changing environment. The book provides guidance on assembling the most effective teams, drawing from diverse human resources within and outside the organization in collaborative efforts…beginning with the earliest crisis planning phases and ending with final crisis resolution.
"STOP THE PRESSES" RECEIVES RAVE REVIEWS FROM BUSINESS LEADERS
Marketers, CEOs, and the nation's best legal minds acclaim the management advice in "Stop the Presses." "(Stop the Presses is) a must read for corporate decision-makers, board members, in-house counsel, and litigators who ever need to make the public story better or to make it go away," said Anastasia (Stasia) Kelly, AIG's Executive VP, General Counsel, and Senior Regulatory and Compliance Officer.
Legendary litigator Fred Bartlit, founding partner of Bartlit Beck Herman Palenchat & Scott LLP, calls "Stop the Presses" an "essential read for every trial lawyer."
About "Stop the Presses"
Authored by Richard S. Levick, Esq. and Larry Smith, with an introduction by marketing legend Jack Trout, "Stop the Presses: The Crisis and Litigation PR Desk Reference" (ISBN: 978-0-9759985-2-6) is available for purchase at Amazon.com. For more information on "Stop the Presses," or to purchase the book, please visit the Levick Strategic Communications web site, or purchase the crisis communications book directly from Amazon.com.
About Levick Strategic Communications
Levick Strategic Communications protects brands and reputations during the highest-stakes global crises and litigation. The firm has won many crisis communications awards including Crisis Agency of the Year, Top Firm To Watch, Best Litigation Communications, and Best Crisis Management/Crisis Response. Levick wins the communications wars with comprehensive campaigns on behalf of clients targeted by regulators, embroiled in litigation, or confronted by hostile special interests. Find a complete arsenal of communications tools on our web site, http://www.levick.com including books, newsletters, and helpful articles.